Jasmine Guy Deejay Ra Release Literacy PSA

Released on = February 6, 2007, 2:12 am

Press Release Author = Lyrical Knockout Entertainment

Industry = Entertainment

Press Release Summary = Jasmine Guy/Deejay Ra Release Literacy PSA

Press Release Body = Hollywood heavyweights Jasmine Guy, Giancarlo Esposito and
Keith David have collaborated with Canadian music personality Raoul S. Juneja
(a.k.a. Deejay Ra) for a series of Black History Month themed audio PSAs for Lyrical
Knockout Entertainment\'s \'Hip-Hop Literacy\' campaign.

Juneja launched the \'Hip-Hop Literacy\' campaign February 2004 with support from
American literary legend Elmore Leonard. An April 2005 \'VerveGirl\' Canadian youth
magazine profile of the campaign took Juneja\'s reading list and writing workshop
elements into classrooms for the first time, with VerveGirl\'s 180,000 bilingual
student readers taking part in a poetry contest across 1,600 Canadian schools,
sponsored by Canada\'s Indigo-Chapters bookstores and Juneja\'s award-winning Lyrical
Knockout Entertainment label.

The following year saw the \'Hip-Hop Literacy\' campaign focus on live events, with
Juneja\'s readings and book giveaways being featured at the Nelson Mandela Children\'s
Fund Canada and CapAids \'HipHop4Africa\' February 2006 benefit. In December, the
campaign continued its classroom programs with Toronto\'s Nelson Mandela Park school
acting as a backdrop to Juneja\'s lessons, spanning from rap icon Tupac Amaru Shakur
to world leader Nelson Mandela.

Recent spin-offs to Juneja\'s \'Hip-Hop Literacy\' campaign have included a comic
themed endeavor with \"Spider-Man\" creator Stan Lee, as well as civil rights themed
initiatives with the support of Malcolm X\'s daughter, author Ilyasah Shabazz, and
Nelson Mandela comrade, author Mac Maharaj.

\"Start reading what you love first, then you will begin to learn and retain
information in a fun way,\" writes actress Jasmine Guy in her \'Hip-Hop Literacy\'
endorsement letter. Jasmine\'s former co-stars in over 75 productions since 1988 have
included Laurence Fishburne, Jada Pinkett, Wesley Snipes, Halle Berry, Robert
Forster, and most memorably comedy legends Red Foxx and Richard Pryor in Eddie
Murphy\'s Oscar nominated \"Harlem Nights\" film. In addition to recording a
self-titled debut album in 1990, Jasmine published a book in 2004 of her
conversations with civil rights leader Afeni Shakur, mother of best-selling rap
musician of all time Tupac Amaru Shakur, entitled \"Evolution of a Revolutionary\".

\"Please keep reading, whether it\'s Muhammad Ali or any biography from your favorite
movie,\" explains actor Giancarlo Esposito in his PSA recording with Juneja. In
addition to playing Cassius Clay Sr. opposite Will Smith in Michael Mann\'s Oscar
nominated \"Ali\" film, Giancarlo\'s former co-stars in over 100 productions since 1984
have included Ossie Davis, N\'Bushe Wright, Yaphet Kotto, Pam Grier and Mario Van
Peebles among others.

\"Reading is fundamental whether it\'s Jam Master Jay, Lisa \'Left\' Eye Lopes, or any
book about your favorite musician,\" adds actor Keith David in his PSA recording with
Juneja. Keith\'s acclaimed roles in over 125 productions since 1986 have included
portrayals of Charlie Parker\'s mentor Buster Franklin in Clint Eastwood\'s \"Bird\",
and of Tiger Woods\' father Earl in Levar Burton\'s \"Tiger Woods Story\". In addition
to narrating Ken Burns\' 2001 \"Jazz\" TV series, Keith won an Emmy Award for his
narration of Burns\' 2004 documentary about Jack Johnson, the first African-American
Heavyweight Boxing Champion.

Web Site = http://www.LyricalKnockout.com

Contact Details = deejay_ra@chrwradio.com

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