ABC Office Defies Industry Trends

Released on = March 8, 2007, 10:54 am

Press Release Author = Morgan Cloward / ABC Office

Industry = Retail

Press Release Summary = ABC Office has continued ecommerce success, despite
predictions that office machines online sales lag.

Press Release Body = Kaysville, Utah, February 2007 - Despite naysayer predictions,
ABC Office, a supplier of paper shredders, binding machines, paper folders and other
office machines, continues to prove that there is a market for office equipment
sales on the Internet.

Some retail analysts have expressed doubts that an office equipment company can
flourish online. They cite the consumers need to ask questions and see the product
demonstrated before purchase as reasons why online office equipment companies would
not succeed. Their belief is that an online store just can't give the same service
as a traditional retail store. Apparently, these analysts never shopped for office
equipment at ABC Office.

ABC Office has been providing businesses with office machines and binding equipment
since 1980. In 1996, ABC Office took a risk into unknown territory by making the
transition from traditional brick-and-mortar store to e-commerce. 11 years later,
they are still going strong, despite analyst's predictions.

"Since the launch of our e-store, www.abcoffice.com, we've experienced continued
growth," said Brent Barlow, ABC Office Vice President. "Our revenue has surpassed
anything we had prior to launching our website. We've been very pleased with our
success so far."

A key factor why ABC Office is bucking the analyst's gloomy assessments is their
blending of brick-and-mortar business practices in an online format. ABC Office
doesn't just post products online and hope people happen to buy them, they use
cutting edge online communication technology to accommodate the wants and needs of
the customer.

ABC Office gives customers the "in-store" experience through online chat programs
and live online video demonstrations. While browsing products, customers can either
call or instant message customer service reps and get real-time answers.

Without leaving the office, a customer can watch a live webcast of how to operate a
machine while speaking with a sales associate on the phone, asking questions about
setup and servicing (http://www.abcoffice.com/live-video-demos.htm).

"We're a national distributor of office equipment. We understand that most of our
customers will never be able to physically come to our store," said Barlow. "That
doesn't mean they shouldn't be able to receive the same level of customer service as
in-house customers. That's what sets us apart from our competitors."

For further information, please contact David Stuart, Marketing Supervisor of ABC
Office, 1-800-658-8788, info@abcoffice.com.

####


Web Site = http://www.abcoffice.com

Contact Details = ABC Office
1142 West Flint Meadow Drive
Kaysville, UT 84037
Contact Name: Morgan Cloward
Contact Number: 800-658-8788

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...
  •