Released on = March 28, 2007, 1:18 pm

Press Release Author = Strativia Financial Software

Industry =

Press Release Summary = DC Metropolitan Area Entrepreneur Creates Personal Finance
Software

Press Release Body = FOR IMMEDIATE RELEASE

Contact: Olivia R. Mallory
Tel. (301) 362-6555
E-mail: omallory@strativia.com
Web: www.strativia.com

STRATIVIA SOFTWARE LLC HELPS SAVE MONEY AND FAMILIES
DC Metropolitan Area Entrepreneur Creates Personal Finance Software

MITCHELLVILLE, Md. - March 25, 2007

Kenneth Kelly's reason for creating a budget and financial management software
application, Budget Forecaster Software, over 3 years ago was simple - he wanted to
save money and his family. Like most middle-class families, he noticed that
although he and his wife had a decent amount of money coming in, at times there was
equally as much going out.

Around the same time, while reading Black Enterprise Magazine, he and his wife were
introduced to the magazine's "Declaration of Financial Empowerment. After reading
the article, they downloaded the kit, and agreed to take control of their financial
destiny. Kenneth says that signing the "Declaration of Financial Empowerment"
changed their outlook on finances from that day forward.

He recognized that they needed a budget and that software would help with that. So
he tried some of the money management software programs that were on the market and
felt that these programs were not very user friendly. "I wanted something that was
simple, yet comprehensive, so I decided to create my own budging system using
Microsoft Excel" recalls Kenneth.

One day while visiting, his wife's mom, who happens to be a real estate broker,
witnessed him using the program, but she didn't realize that Kenneth created it. "I
remember my mother in-law saying 'Wow. That's pretty neat.'" Her initial excitement
about the program provided him with the first indication that perhaps he was on to
something.

He began to think and conduct research on ways the software he developed could be
enhanced for commercial distribution. During his research, he learned of Visual
Basic Application (VBA) language. According to Kenneth, this programming language
essentially enabled him to transform the simple program that he had developed into a
comprehensive software application. After that, they began working on a "Software
Technical Requirements Document," which required them to create a name for the
software: Budget Forecaster.

After the first prototype was completed, Kenneth distributed several copies to
friends and family members. He states that this enabled him to test and poll the
users to determine the usability and friendliness of the program. Based upon the
data, they made modifications and developed the first production version of their
budgeting and money management software and began selling it as a downloadable
product online. It was an immediate success and they recouped all of their
start-up costs within the first 6 months of business. Soon thereafter, they made
the program available for purchase offline. They continued to test the
effectiveness of the software. Every user that purchased the software received a
survey. Based upon the results, they made further modifications.

Kenneth realized that in order to reach more customers, they needed a marketing
niche. The goal was to reach as many end users as possible. Therefore, they had
the software professionally packaged and began marketing to realtors and lenders.
The software was offered as settlement, referral, promotional, and thank you gifts
for their clients. "Our pitch was, 'it's your job to get them into the house. It's
our job to keep them in the house.'" Kenneth recalls. Before they knew it, they
were getting large bulk orders of 100 or more CD's at a time. Later they expanded
their market to include, financial planners, debt counselors, credit unions, and
banks.

The success of Budget Forecaster, has paved the way for their company to create
other products and services. Initially, their software was geared toward the
novice user. Today, they develop various financial management software
applications geared toward a wide variety of user groups. "As our users become
more adept at managing their financial matters, we would like them to move on to
our next level of financial management applications," says Kenneth. "In the
future we will offer more web-integrated products along with offering additional
services, such as online bill payments," states Kenneth. However, he says that
Strativia Software LLC will always remain committed to serving the needs of less
financially savvy users.

About Strativia Software LLC

Strativia is a financial management software development and services company
specializing in applications for personal and business use. Their software enables
users to manage their money matters.

They are headquartered in Mitchellville, MD. Their software has been distributed
throughout the U.S. and in several countries worldwide. Website:
http://www.strativia.com Contact: info@strativia.com

Web Site = http://www.strativia.com

Contact Details = Contact: Olivia R. Mallory
12138 Central Avenue Suite, 963
Mitchellville, MD 20721-1932
Tel. (301) 362-6555
E-mail: omallory@strativia.com
Web: www.strativia.com