Released on = April 16, 2007, 9:31 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = Automotive Technology Roadmap : The emergence of new
technology and process innovations is enabling an explosion both in the range and
feature content of new products offered to customers.

Press Release Body = Automotive Technology Roadmap : The emergence of new technology
and process innovations is enabling an explosion both in the range and feature
content of new products offered to customers.

To survive, let alone prosper in this highly competitive climate, automotive OEMs
and suppliers need to manage the processes of technology development and innovation
in an integrated manner within the context of a new business model of product
development.

The role of suppliers in developing new technologies is growing. Suppliers are
undertaking much of the basic research underlying these developments and working
with the vehicle makers to bring their innovations to market.

Click here to download the Automotive Technology Roadmap Sample

The Automotive Technology Roadmap, a new report , provides insights into this new
business model and the importance of emerging new technologies and products.

The introductory chapter presents some of the latest thinking on the subject of
technology development and innovation, together with examples of industry best
practice. This is distilled into a range of process improvements and tools that may
be implemented by OEMs and suppliers aiming to improve both R&D effectiveness and
financial performance.

The approach outlined challenges widely held modern myths of automotive R&D but,
correctly planned and executed, enables technology portfolios to be developed and
managed in a more strategic manner.
The remaining chapters provide an overview of the potential for change from new
technologies right across the vehicle, embracing Body and Systems, Chassis,
Powertrains and Transmissions.

Automotive Technology Roadmap will be of interest to those involved in the industry
across a broad range of function who need an understanding of the potential changes
that are underway in the automotive industry - from the application of electronics
as well as new materials, processes and concepts.

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