Released on = April 23, 2007, 4:46 pm

Press Release Author = Red Licorice/DVA

Industry = Marketing

Press Release Summary = PR And Marketing Firm Retained by Bourgeoning Production
Company To Launch Sister Company, MyFilms,
Specializing in Personal Documentaries

Press Release Body = LOS ANGELES - (April 2007) Red Licorice/DVA (Red/DVA), a
public relations and integrated marketing firm focusing on the convergence of
entertainment, publishing, new media, and technology, announced today that they have
been retained by Backlot Productions, a bourgeoning production company, which
produced some of Hollywood's most memorable projects, as its public relations agency
of record.

Backlot chose Red/DVA after an extensive agency search. Red/DVA will be responsible
for public relations and marketing campaigns for the company's projects as well as
specific programs focused within Backlot's vertical markets: broadcast,
postproduction, documentaries, television, commercials, music videos and corporate

"Red Licorice/DVA has the experience and industry expertise that best fit our
needs," stated Dana Richie, President and Executive Producer at Backlot. "The
agency's strong background in all five of our industry sectors, make Red/DVA an
exceptional choice for Backlot's corporate, business and vertical media relations
needs. Furthermore, we believe Red/DVA will achieve big-agency results while
offering the personalized attention possible only in a boutique environment offer."

"Backlot is a terrific account for us," said Latashia DeVeaux, partner, Red
Licorice/DVA. "We not only understand Backlot's core business and their markets,
but we've also accomplished communications work with related industry partners."

MyFilms, a division of Backlot Productions, is the flourishing documentary division
that allows individuals and corporate entities to record their personal journeys in
a professional manner with a touch of Hollywood production.

Focusing on the convergence between entertainment, new media and technology, Red
Licorice/DVA is becoming one of the most sought-after independent public relations
firms. With offices in Los Angeles and San Francisco, Red/DVA employs skilled
professionals with expertise in brand marketing, graphic design, media relations,
and strategic communications consulting.

About Backlot Productions, Inc.
Located in Hollywood, CA, Backlot Productions is a \"one-stop\" production studio,
with a boutique approach to major media projects. Clients such as MTV Networks,
Warner Brothers Television International, Universal Music Group, EMI / Capitol
Records and DreamWorks Pictures have all chosen Backlot to create cutting-edge
commercial, music video, EPK, and television productions. An ever growing production
enterprise, Backlot has been the force behind TV, EPKs, commercials and videos for
the most respected names in Hollywood including DreamWorks Pictures (Red-Eye,
Anchorman, Shrek 2); VH1 (Surreal Life); CBS Television (CSI NY, CSI Miami, NCIS,
Everybody Loves Raymond, JAG, Robert B. Parker's Jesse Stone series with Tom
Selleck); Warner Brothers Television International (The OC); EMI/Capitol Records
(Beach Boys, Duran Duran, The Rat Pack); Universal Music Group (Tears For Fears);
and USA Network (The Last Ride, Spartacus) to name a few. Presently, Backlot is
slated to release the highly anticipated documentary featuring Fran Dresher,
entitled the Cancer Schmancer Movement.

For additional information visit

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Web Site =

Contact Details = Latashia DeVeaux/Rochon Perry

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