Smart and interactive apparel textiles - Management briefing
Released on = April 28, 2007, 2:56 am
Press Release Author = Bharat Book Bureau
Industry = Marketing
Press Release Summary = Despite considerable publicity and many years of research and development, to date, very few "wearable electronic" smart textile products have been successfully commercialised in any volume on a global basis.
Press Release Body = Despite considerable publicity and many years of research and development, to date, very few "wearable electronic" smart textile products have been successfully commercialised in any volume on a global basis.
Many problems have resulted from the fact that the developers of smart textiles technology have mostly been either US academic institutions, who have largely focused on the unique requirements of the US military, or electronics/chip companies, who have not understood the very different approaches to product development, planning horizons, user needs, etc of the textiles industry. As a result, new product development has often failed to reflect either true market requirements or the problems of garment technology integration likely to be faced. In contrast, many developments by small companies that did meet the needs of end-users have failed to flourish through lack of funding.
However, several lower profile smart textile products have been successfully introduced across a variety of applications in the medical, automotive and protective clothing fields. Overall, there are many segments with considerable medium-term volume potential and several show signs that this potential is beginning to be realised.
This briefing looks at the products and applications of smart and interactive apparel. The areas covered are wearable electronics, wearable electronics as thermal control, health, fitness and mood electronic monitoring, radio frequency identification devices, and appearance changing garments.
Each section provides a definition of the garment type, and outlines the current state of the technology development and commercialisation. The marketability and potential of the product is discussed, with competitive pressures and barriers to entry identified.
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