Released on = April 16, 2007, 10:22 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = The Supplying DaimlerChrysler OEM sourcing policy guide
provides a unique insight into vehicle manufacturer sourcing strategies, and is an
essential tool for program and customer screening by suppliers.

Press Release Body = The Supplying DaimlerChrysler OEM sourcing policy guide
provides a unique insight into vehicle manufacturer sourcing strategies, and is an
essential tool for program and customer screening by suppliers.

Supplying DaimlerChrysler provides insights from other suppliers and statements from
the vehicle manufacturers themselves about the focus of their current purchasing
policy, and how that affects other parts of their product development and
manufacturing strategy, as well as providing an independent perspective on the
supplier base's experience of those policies in reality.

For car makers the supplier does not have already as a client, the studies provide
an introduction into the requirements of the vehicle maker, and an idea of when the
critical new model launches that they wish to win will start to source systems and
components.

The Supplying DaimlerChrysler reports build on research undertaken in past
AutoBusiness reports and regular news and analysis and brings it together with an
OEM focus. They will be of interest to all those looking to keep up-to-date with
developments in the major vehicle assemblers either as customers or prospects.

The Supplying DaimlerChrysler profiles provide input into customer and program
analysis and screening by supplier executives concerned with their company\'s
strategic development.

The first three reports in the series look at the purchasing strategies of BMW,
DaimlerChrysler and Volkswagen. Each report includes:

Purchasing strategy - including interviews with senior purchasing executives

· Directory of senior purchasing executives at each OEM
· Plant and model mix - full global listing of plants by model and models by plant
· Forward model programs - Tables of model production programs from 2005-2012
· Outsourcing and systems strategy
· Production strategy - OEM production plants profiled in detail
· OEM Supplier Ranking
· Results from our surveys of supplier experience of working with the OEM
· A list of the suppliers of major systems and components on recent major models

Other forthcoming reports in the series cover :

· Ford
· General Motors
· Honda
· Hyundai
· PSA Peugeot-Citroën
· Renault-Nissan
· Toyota

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