Released on = June 18, 2007, 3:03 am

Press Release Author = Integral PR

Industry = Agriculture

Press Release Summary = Japan Tobacco International (JTI), the third largest
manufacturer of cigarettes in the world has announced the launch of their premium
quality, global brand, Winston in India. The brand, offering rich full flavor
cigarettes, will be available in Bangalore, Kerala and Mumbai

Press Release Body = Bangalore 18 June 2007: Japan Tobacco International (JTI), the
third largest manufacturer of cigarettes in the world has announced the launch of
their premium quality, global brand, Winston in India. The brand, offering rich full
flavor cigarettes, will be available in Bangalore, Kerala and Mumbai. The cigarettes
will be manufactured at JTI's facility in Hyderabad as per international quality
standards, offering the world class tobacco blend and true taste which belongs only
to Winston

"In line with the global positioning, Winston will provide Indian smokers with
premium quality and exquisite tasting 69mm cigarette sticks in packs of ten at an
accessible price of Rs 24 per pack in Bangalore, Mumbai and Kerala. Winston
understands and endorses consistent premium quality products and this is reflected
in the brand elements" said spokesperson

Initially launched in 1954, as one of the world's first filter cigarettes, Winston
is the fastest growing cigarette in the world, experiencing over 20% growth
globally, since 2001. It has tripled volumes globally in five years while gaining a
significant market share in key regions. Winston is the 4th largest brand worldwide
(Maxwell Report 2005), and is the number one brand in CIS region (Former USSR &
Eastern Europe) and Russia. It is a price segment leader in many countries like
Belarus, Turkey, Malaysia, Iran Lebanon, Syria

JTI manufactures leading brands like Camel, Mild Seven, Salem and is recognized
worldwide for it's commitment to international standard guidelines for marketing and
sale of global quality products.


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