Released on = July 11, 2007, 11:27 pm

Press Release Author = Ghida Reda - PR Manager

Industry =

Press Release Summary = Infinity TV is developing new programs along with the
channel's strategy in providing creative programming to its viewers.

Press Release Body = After the enormous success of its latest morning show "Sabah Al
Khair", Infinity TV is developing new programs along with the channel's strategy in
providing creative programming to its viewers.

The new big budget programs are all new in concept and will all be produced in
Dubai, they will give Infinity a fresh new look. The new programs consist of a new
game show, a new reality series, a debate show. Infinity TV is creating the best
content with an aim to become the entertainment channel of preference for all Arabic
language speakers.

Mr. Ziad Batal, Executive producer of new programs says, "I am happy to be involved
in the new strategy of Infinity TV and feel positive that the new programs will be a
success". He added that Infinity TV will have a new line up coming shortly with 5
new programs. With more than 5 million Arabic speaking viewers tuning in to Infinity
TV in the Middle East and Europe, the channel is set to ensure maximum entertainment
for its viewers.

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NOTES TO EDITORS

Infinity TV, launched in Dubai October 2004, offers all kinds of entertaining,
educational and appealing programs like movies, sitcoms, documentaries, musicals,
children and sport programs suiting the tastes and preferences of all audiences.
Based in Dubai Media City-Dubai-UAE, Infinity TV is broadcasted free to air via Nile
Sat, Hot Bird and Arab Sat. The channel seeks to stretch beyond borders and bring
viewers all around the world a rich bouquet of appealing programs and shows.



Web Site = http://www.infinitytv.tv

Contact Details = Ghida Reda - PR Manager
Infinity TV, Dubai Media City
P.O.Box: 500565 Dubai, UAE
Tel: 00971 4 3671818 Fax: 00971 4 3625331
E-mail: ghida.reda@infinitytv.tv