Provenlook com launches Australian Cosmetics Range

Released on = August 24, 2007, 1:52 am

Press Release Author = ProvenLook

Industry = Retail

Press Release Summary = Online mail order company, Provenlook.com has launched an
exclusive range of fashion cosmetics to the UK market under the BYS (Be Your Self)
brand. The range which is designed and developed in Melbourne, Australia, offer
consumers a combination of variety, quality and low cost that will appeal to a wide
audience.

Press Release Body = Online mail order company, Provenlook.com has launched an
exclusive range of fashion cosmetics to the UK market under the BYS (Be Your Self)
brand. The range which is designed and developed in Melbourne, Australia, offer
consumers a combination of variety, quality and low cost that will appeal to a wide
audience.

The launch follows the brands market performance and success 'down under': "The
global cosmetics business is highly competitive and big brands dominate the market.
It is a testament to the BYS product range that it out-sells major competitors
where it is sold through large retail outlets such as Australia's K Mart and has
gained over 7.5% market share by volume" comments Darren Jones, managing director,
Provenlook.com.

There are over 200 BYS cosmetics products currently available online for face, lips,
eyes, nails and body with more planned throughout the year. The products are
ethically produced, fun and trendy and healthy to use. Highlights of the range
include a liquid foundation with an SPF 15+ sun screen, lip-enhancing natural
beeswax lip gloss available in ten colours, and Shimmer Pearls in a selection of 4
flawless shades.

"As part of the UK launch campaign we are offering online buyers all items at no
more than 1.99 per item. This represents great value for shoppers and we are
confident that once they have experienced the quality of the products they will come
back for more," continued Jones.

As the sole, online UK supplier of BYS products, Provenlook.com plans to roll out to
major high street retailers and national chain stores over the next 12 months.
Further information on the products can be found at www.ProvenLook.com.


Editors Notes

BYS
. BYS is a subsidiary of Georgina Fashion Accessories (GFA pty Ltd)
. GFA specializes in fashion jewellery, belts, handbags, cosmetics and personal care.
. In Australia, K Mart sell more units of BYS than any other brand including Revlon,
Max Factor, L\'Oreal, Maybelline or Rimmel.
. BYS now has more than 7.5% of the total Australian market by volume.
. BYS is now a recognised brand with thousands of loyal customers.

ProvenLook.com

Provenlook.com is the sole online distributor and mail order company for BYS
cosmetic products & the Laura Paige make up range. It is the first company to
register for the UK Governments "Get Safe Online" campaign - Protecting online
consumers. The company provides services to retail and wholesale customers.

Web Site = http://www.provenlook.com

Contact Details = Address - PO Box 8888, Markfield, LE67 9XA, United Kingdom
Phone - 0870 142 0099
E-mail - info@provenlook.com

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