Released on = August 20, 2007, 7:49 am

Press Release Author = Debbie Green/i-Diamonds.co.uk

Industry = Retail

Press Release Summary = Although diamonds and diamond jewellery are known for ages,
it is still a mystery why girls love them that much.

Press Release Body = Although diamonds and diamond jewellery are known for ages, it
is still a mystery why girls love them that much.

Indeed diamonds are one of the best gems ever known. They have incredible beauty,
mesmerizing sparkle and great power of attraction. Anyone who has seen a diamond and
had the chance to wear a diamond jewellery piece becomes somehow bounded to it
forever.

Diamonds are one of the most treasured gemstones on earth. Many scientists have
studied them and there are no secrets left when it comes to their chemical or
physical structure and characteristics. No one has found though why diamonds have
that magnetic power.

You may think that one of the reasons for this is that their rareness is what makes
diamonds so desirable. In fact there are other gems such as the Tanzanite that are
much rarer and thus should be much more precious. This doesn\'t take away any of the
diamond preciousness though, in fact one of the reasons why diamonds are still girls
best friend is that they are precious.

Another reason for girls\' addition to diamonds may be status a diamond gives.
Diamonds mean luxury and high standard of life, and who doesn\'t want this? Moreover
if a girl can buy a moissanite ring herself, she might not be able to buy a real
high quality diamond. Of course because of their value diamonds are a kind of
insurance as well. As said in the famous song \"a kiss will not pay the bills\".
Connected is the sense of security diamonds provide. It is clear that there are
several factors that a girl considers when choosing her partner. One of these
factors is his reliability. \"Can he take care of me and our children?\" is the
question any woman asks even if she doesn\'t realize it. A man who can afford diamond
jewellery sends a clear message \"I can take care of you and secure your life\".

Above all there are few other things that make the diamond the king of all gemstones
and a girl\'s best friend - diamonds are so beautiful and romantic. Of course a man
can never understand that but it is perfectly clear to a woman. A diamond adds
incredible sparkle on her finger, making is shine like no other gem can. A diamond
goes perfectly with any outfit and adds that touch of subtle luxury. A diamond is
romantic and shows the real, true love of her partner. Finally – a diamond is
forever. It will look exactly the same after a thousand years when everything else
has faded.


Web Site = http://www.i-diamonds.co.uk

Contact Details = Diamonds UKUnit 202, 176 Finchley Road,
Hampstead, London, NW3 6BT
tel. 0870 284 4653