Released on = August 17, 2007, 3:23 am

Press Release Author = txtNation

Industry = Telecommunications

Press Release Summary = Castrol selected txtNation to power their multimedia
messaging services

Press Release Body = txtNation has been selected as the preferred supplier to power
one of the largest 'on pack' campaigns across the UK and Ireland for the last
several years, with every item of Castrol being branded with the txtNation powered
services.

Castrol selected txtNation to power their multimedia messaging services 'Choosing
Oil made Simple', to allow car owners to show them which is the right oil for their
car even when they\'re out buying it.

Director, Michael Whelan "This shows the scope and potential of mobile in such an
environment. There is no better way of customer profiling and interaction."

To make selecting the right oil even easier a picture is sent direct to their phone
of which oil to choose so they can recognise it instantly on the shelves - or just
show the image on their mobile to the retailer.

Rob Stroud, Castrol Marketing Manager for Passenger Car Markets says: "The system
works brilliantly. It is immediate, and the recommendation as to which oil to use
comes back straight away.

That information can then be used when the oil is bought which is good news for the
consumer and the retailer. It means that when a motorist buys their oil they can be
totally confident they are selecting the right product to meet the specific
requirements of their vehicle."

To access the service using their WAP-enabled mobile, motorists just text the word
OIL to 83080 (United Kingdom and Northern Ireland) or to 57778 (Republic of
Ireland).

"The user experience is excellent. This is immediate and the recommendation comes
back straight away. This means it can be used at point of purchase, which is good
news for the consumer and the retailer," said Rob Stroud, Castrol\'s Marketing
Manager for Passenger Car Markets. "The result is that when a motorist buys their
oil they are confident in knowing they have selected the right product that meets
the specific requirements of their vehicle."

Castrol is widely acknowledged as the world\'s leading specialist provider of
lubricant solutions.

Web Site = http://www.txtnation.com

Contact Details = txtNation
Poseidon House
Waterfront Business Park
Plymouth
PL4 0SJ
T: +44 (0)1752 273490
F: +44 (0)2071 173594