Released on: September 27, 2007, 6:03 am

Press Release Author: Bell Buckle Holdings, Inc.

Industry: Retail

Press Release Summary: Whole Foods Market, Krogers, PUBLIX, Giant Eagle, Woodman and
Others Place Bell Buckle\'s Simplify Pure Vanilla Extract on Shelves

Press Release Body: FARMINGTON, Tenn., Sep 27, 2007 (BUSINESS WIRE) -- Bell Buckle
Holdings, Inc. (Pink Sheets:BLLB) announced today that the launch of their Simplify
brand Sugar-Free Pure Vanilla Extract has been more successful than anticipated.
Director of Grocery Sales, Marty Clunan stated, \"We knew that this was going to be a
great item for us, but the initial response has been extraordinary. Often it takes a
while to build a market for this type of item, but it looks like our sugar-free pure
vanilla extract has found its niche.\" Simplify Pure Vanilla Extract is made using
pure Madagascar Bourbon vanilla and is naturally sugar free, most vanilla extracts
have corn syrups added. After a great deal of product testing and market research
Bell Buckle Holdings, Inc. began offering Simplify Pure Vanilla Extract to the
grocery market last month. \"Initial orders indicate that this will be a strong item
for us,\" stated CEO Brad Simmons, \"we are already filling orders for our vanilla
extract from some of the top grocery chains in the country.\" According to Simmons,
Simplify Pure Vanilla Extract will be available through the southern division of
Whole Foods Market; Kroger\'s Mid-Atlantic stores; Giant Eagle\'s Pennsylvania and
Ohio stores; Woodman\'s, Festival Foods, Papa Joe\'s, VG\'s, Nino Savaggio\'s and
Sendik\'s in the Midwest; Marsh\'s, Petty\'s, Food Pyramid, Queens and Ramey\'s in the
Great Plains and Publix Super Markets in Tennessee. He continued, \"This is a great
product launch for us, it is not everyday that a small company like ours can get
such market penetration on an initial order. We are working hard to expand our
presence in supermarkets and groceries across the country and the success of our
Simplify Pure Vanilla Extract is testimony that our hard work and commitment to
quality is paying off.\"
About Bell Buckle Holdings, Inc.

Bell Buckle Holdings Inc. was founded in 1995 as Bell Buckle Country Store, Inc., a
family owned and operated business, dedicated to producing the finest all-natural
gourmet food products on the market. This dedication to excellence has garnered
recognition throughout the industry and many national awards for both taste and
packaging. Through the years, the company has grown to include 5 brands, 239
products, sold in all 50 States and overseas through grocery stores, specialty
gourmet & gift shops and big box retailers. Bell Buckle Country Store, Inc. products
are sold under the brands: Captain Rodney\'s, Simplify, Bell Buckle Country Store,
Rose & Ivy and Bainbridge Festive Foods.

Additional information about Bell Buckle Holdings, Inc. is available on the
company\'s web site at www.bellbuckleholdings.com

Safe Harbor Disclosure:

This press release includes \"forward-looking statements\" within the meaning of the
federal securities laws, commonly identified by such terms as \"believes,\" \"looking
ahead,\" \"anticipates,\" \"estimates\" and other terms with similar meaning. Although
the Company believes that the assumptions upon which its forward-looking statements
are based are reasonable, it can give no assurance that these assumptions will prove
to be correct. Important factors that could cause actual results to differ
materially from the Company\'s projections and expectations are disclosed in the
Company\'s filings with the Securities and Exchange Commission. All forward-looking
statements in this press release are expressly qualified by such cautionary
statements and by reference to the underlying assumptions.

SOURCE: Bell Buckle Holdings, Inc.



CONTACT: Bell Buckle Holdings, Inc., Farmington
Brad Simmons, 931-359-8000



Web Site: http://

Contact Details: CONTACT: Bell Buckle Holdings, Inc., Farmington
Brad Simmons, 931-359-8000