Electrical and Lighting Wholesaler re-launches leading eCommerce Website

Released on = September 3, 2007, 8:05 am

Press Release Author = Nick / Sparks Electrical

Industry = Retail

Press Release Summary = Electrical wholesaler Sparks Direct have launched a new
website making it easier than ever for architects, interior designers and large
commercial vendors as well as homeowners to find and buy the right lighting product
or solution to suit them, be it stylish wall lights to exclusive bathroom lights
imported from the best manufacturers worldwide.

Press Release Body = London, UK 03/09/07 - Sparks Direct have over 20 years of
experience trading in the lighting wholesaler industry and are now leaders at
providing lighting solutions for various industry professionals ranging from
architects, interior designers, electricians, developers, builders as well as
offering products at prices suitable for homeowners too. All of the lighting ranges
on the new sparksdirect.co.uk website are specific for commercial industrial and
domestic rated purposes.

The newly launched Website is now set to cement their role as the UK's leading
lighting distributors as it is a fully ecommerce enabled online store, allowing
users to browse thousands (the biggest range available in the UK!) of lighting
products imported worldwide. The intention of the new sparksdirect.co.uk lighting
wholesaler website is to integrate the successful Sparks and Lights showroom store
and distribution centre in the heart of London online as users can either choose to
have the item shipped to them the next day at a flat UK rate or they can collect
from in-store.

The new sparksdirect.co.uk lighting wholesaler website boasts a much improved user
interface which is aesthetically easy on the eye and very smart under the hood too.
This is because the design has followed user-centric design principles where every
single element on the website has been created and structured in a way specifically
with users and how they would use the site in mind, making for an excellent overall
online shopping experience for architects and interior designers.

A prime example of this is the new \"advanced search\" facility which allows shoppers
to search by category such as wall lights or bathroom lights and by a price range.
Alternatively when browsing a lighting sub-category people can filter the product
list by:
. Light Colour / Finish Type - E.g. Aluminium
. Style of Lamp - E.g. Contemporary/Traditional
. Max Wattage
. IP Rating
. Energy Type
. and even Room Suitability - E.g. Bathroom lights, Garden lights, Bedroom lights

Nick of Sparks Direct comments: \"This unique ease of usability coupled with a daily
updated database of thousands of lighting and electrical products means that Sparks
Direct now have a website that truly represents Spark Direct's status as leaders
within the electrical wholesaler industry. In the new Website Sparks Electrical
wholesaler has the largest range of switches and sockets on the internet\".

Architects and interior designers can shop for wholesale lighting in full confidence
because of the secure payment portal allowing users to pay securely and safely.
Each lighting product has images, detailed descriptions, dimensions and other
technical information along with being available in an immensely wide range of
finishes, styles, colours, energy efficiency ratings and wattages.
To find out more about lighting wholesaler solutions and lighting products please
visit: http://www.sparksdirect.co.uk

Web Site = http://www.sparksdirect.co.uk

Contact Details = Sparks Electrical Wholesaler
659 Holloway Road
London N19 5SE
United Kingdom
Phone: 020 7263 8007
Fax: 020 7272 3007
Email: sales@sparksdirect.co.uk

Web: http://www.sparksdirect.co.uk

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