Huby Featured Guest On Better Process Innovation Show Podcast
on: September 27, 2007, 12:32 pm
Release Author: Lisa May Huby
Release Summary: B2B Marketing Consultant and Copywriter Lisa May
Huby was the featured guest for the September 13, 2007 podcast of
the Better Process Innovation Show, discussing issues faced by B2B
Release Body: Barrie, Ontario September 27, 2007 – B2B
Marketing Consultant and Copywriter Lisa May Huby was the
featured guest for the September 13, 2007 podcast of the
Better Process Innovation Show sponsored by Eaton.
of the show included issues faced by business-to-business marketers
such as finding effective business partners, strategies for online
marketing and how B2B marketing is being overshadowed by B2C activities.
timely topic discussed was B2B search marketing and how prospective
business buyers’ online search activities differ from consumers.
“This just emphasizes the importance of actually having
information available through any means possible, especially on
a website or through online marketing. This includes white papers,
case studies; it could include data sheets or product brochures.
Just about anything that is needed to sell to this market. You need
to have it readily available to your prospect, or your competition
could get in there first.”
Better Process Innovation Show hosted by Ken Rayment
and sponsored by Eaton highlights issues faced by the manufacturing
industry, focusing largely on small and midsize manufacturers. Guests
are experts in their field, and offer sound advice and suggestions
to listeners. To listen, visit www.hubymarketing.com
and click on the podcast link.
and businesses looking for solutions to online marketing dilemmas
or feedback on current efforts should visit www.hubymarketing.com,
or call Lisa May Huby direct at (705) 812-2979 to
arrange for a free, no-obligation consultation. Ms. Huby offers
a complimentary e-newsletter with useful tips and information for
B2B marketers. Sign up at www.hubymarketing.com
to join the mailing list.
Details: 336 Yonge St.
Canada L4N 4G2
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