Released on: September 17, 2007, 4:54 am

Press Release Author: Keith A Ayres, ClarityClarity Conferences

Industry:

Press Release Summary: ClarityClarity Conferences announce their Half Day Conference
entitled .
"Communication is about Reception"
It's not what you say it's about what people think you said!

. for Merseyside based organisations on 11th October 2007 at The Adelphi Hotel,
Liverpool. This Conference is designed to help local businesses, public sector and
voluntary sector to better communicate their message, both internally and externally
and save wasting marketing, advertising and sales budgets. All business and
organisational leaders on Merseyside should consider going to this important
Conference.


Press Release Body: Communication causes more problems for business, public sector
and the voluntary sector than any other single challenge. Get it right and sales
break through targets. Get it right and Staff turnover drops. Get it right and
marketing and advertising messages generate more leads than a business thought
possible. But get it wrong and advertising become an expense with little benefit.
Get it wrong and misunderstandings within the workplace become major problems,
potentially leading to staff withdrawing their labour. Get it wrong costs go up and
sales go down. Get it wrong and shareholders look for a new Board of Directors.

Our Case Study and Keynote will be delivered Frank McKenna of the influential
Business Club 'Downtown in Liverpool' and he will consider how Liverpool is
communicated to the outside world. Frank is rumoured to be interested in becoming
the first elected Mayor of Liverpool, so his views could be very important to all
businesses in Greater Merseyside and the whole of the North West. Frank will be
asking if Liverpool is wasting money and sending the wrong message by mistake.

On Liverpool's 800th Birthday, it is poised and ready to take back its rightful
place as the No 2 City in England. To achieve this we need to be selling Liverpool
to the world. We need to ensure our message is positive. We need to be sure that
our message is received by the right people and is understood as was intended.
Grants are a great help for businesses; but what do they say to the outside world?
Are we discounting Liverpool's benefits, by promoting grants and subsidies?

Our two other speakers will be addressing the challenges affecting organisations in
developing and managing an effective Communications Strategy.


John Durrant, local expert on Inter Personal Skills and Stress in the Workplace is
the principal of The Life Management Company. John will consider how Managers and
Staff Communicate and what happens if communications break down.

Our final speaker will be Keith A Ayres, the entrepreneur behind ClarityClarity
Conferences and ClarityClarity. Keith will be looking at how businesses and
organisations get their message out to the world at large. Keith will highlight how
easy it is to misunderstand the simplest of messages. He explains how businesses
have been wasting million of pounds in advertising, marketing and product design.

Our Master of Ceremonies will be the well known presenter from Radio City Magic
1548, Mark Jones. From Mark we can expect great control of the event and a great
deal of humour to see us through the afternoon.


Get Communications wrong and it will cost money and ultimately it can bring a
business or organisation to its knees and jobs will be lost.
Tickets are only £149.95.
Visit our Web Site www.liverpoolbusinessevents.co.uk or go to our booking system
http://liverpoolbusinessconferences.eventbrite.com


Web Site: http://www.liverpoolbusinessevents.co.uk

Contact Details: Keith A Ayres
ClarityClarity
2 Beaumaris Court
Chalresville
Prenton
Wirral CH43 1TP
0791 025 3296