Alan Boswell
Group launches business insurance deal for Les Routiers members
Released
on: October 2, 2007, 2:53 am
Press
Release Author: Alan Boswell
Group
Industry:
Consumer
Services
Press
Release Summary: Norwich-based business insurance specialist the
Alan Boswell Group has announced an exclusive deal for UK members
of the prestigious Les Routiers network.
Press
Release Body: Business insurance specialists the Alan Boswell
Group have announced an exclusive deal for UK members of
the prestigious Les Routiers network.
The
special arrangement is underwritten by the UK's largest insurer,
Norwich Union, and provides Les Routiers
members with a pub
insurance, restaurant
insurance or hotel insurance package that has a number of exclusive
features. These include discounted premiums, monthly premiums at
no extra cost and a range of free services such as health &
safety advice, risk management services and legal expenses cover.
Announcing
the new scheme, Jon Preston from the
Alan Boswell Group
(http://www.alanboswell.com/)
Leisure Insurance division commented: “This
deal is great news for us and for the members of Les Routiers.
We’re proud that IPA Purchasing has appointed us to work for
the highly-regarded Les Routiers brand. We look forward to providing
a service to the members which will reflect their own high quality
and individuality.”
Les
Routiers is a network of independently run establishments
including small hotels, restaurants, B&B's, pubs and inns, cafés
and teashops. Members are listed in the Les Routiers guidebook
which is published annually and highlights a wide variety of hostelries
that might otherwise be overlooked by the average traveller.
In
January 2007 the UK franchise for the Les Routiers brand
was acquired by the purchasing consortium IPA. IPA Purchasing has
plans to expand the network from its current level of 440 members
to around 1000. They will also be maximising marketing opportunities
for members using online and electronic media to supplement the
traditional guidebook.
The
high standards of the Les Routiers network
are enforced through regular inspections and the organisation
claims that only establishments which match high expectations are
allowed to display the famous red and blue Les Routiers
symbol. It was this in-built quality control process which
proved to be an attractive proposition to AB Leisure’s
chosen insurer as Jon Preston explains: “We
demonstrated to Norwich Union that the
Les Routiers network is a collection of quality pubs, hotels
and restaurants where the owners take real pride in running their
businesses.”
“Naturally,
the care and attention to detail that is required of Les
Routiers members is reflected in their approach to business
insurance. They have above-average awareness of the importance
of risk management and therefore represent a better risk for the
insurer. And from our perspective, the challenge of meeting the
precise insurance needs of such varied establishments makes the
broking job a lot more interesting.”
Les
Routiers members are being offered a free appraisal of
their insurance requirements from the AB Leisure team
and Preston is confident the scheme will appeal
to the network’s members: “We have worked hard to
secure a deal with Norwich Union which combines
quality cover and service with competitive pricing.”
About
The Alan Boswell Group
The Alan Boswell Group
is a leading independent insurance broker (http://www.alanboswell.com/)
and independent financial adviser. The Group works with numerous
affinity groups to supply insurance broking and risk management
services to their members. The Les Routiers deal
follows similar business insurance arrangements for TaxAssist
Accountants, the Association of Reflexologists
and the major teaching unions. The company also provides
an exclusive home and garden insurance product for members of the
Royal Horticultural Society but is best known nationally
as the provider of landlords insurance to members of over 70 landlords
associations and landlord accreditation schemes. The Group has around
150 staff based at offices in Norwich and Attleborough in Norfolk.
Web
Site: http://www.alanboswell.com/
Contact
Details: Alan Boswell Group PR contact details:
Jon
Preston
Account Manager – Leisure Insurance
Alan Boswell Group
Harbour House
126 Thorpe Road
Norwich
NR1 1UL
01603 708090
http://www.alanboswell.com/

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