Marketing Guru Educates Entrepreneurs for Success

Released on: October 24, 2007, 7:27 pm

Press Release Author: Karla Jo Helms/VP Public Relations/PostcardMania

Industry: Marketing

Press Release Summary: PostcardMania CEO, Joy Gendusa, is determined to educate
consumers in all marketing industry channels and trends - her findings: there\'s no
other type of education for entrepreneurs available and business owners are left in
the dark. k

Press Release Body: Clearwater, FL, October 19, 2007 - PostcardMania CEO Joy Gendusa
has been saying for years that the way to prosperity for any entrepreneur is to
educate oneself in marketing. Although there are plenty of marketing forums, chat
rooms, blogs etc they communicate to marketing professionals as opposed to business
owners. To handle the missing link for business owners, Gendusa started educating
entrepreneurs and executives in Boot Camp format on the power of marketing and
trends of the marketing industry to help professionals improve their lack of
know-how and learn to be more in control of their income.

Gendusa, who grew her company with no capital investment into a multi-million dollar
enterprise in only 6 years, said there\'s no longer one silver-marketing bullet.
Despite only using postcards to market in her formative years, Gendusa said the
rising number of advertising messages being pumped out to consumers prompted her to
start marketing via internet, publicity, and email as well. CBS News claims the
average consumer is exposed to about 5,000 advertising messages a day.

By assembling the marketing industry\'s leading experts in a two-day intense-data
filled marketing workshop, Gendusa educates attendees on what marketing channels are
best for sustained prosperity. The Boot Camp, recorded in DVD format, is available
for those that wish to improve not only their marketing acumen, but more importantly
their bottom line.

The Boot Camp DVDs include training on:

. The \"Truth\" About Direct Mail Marketing
. How Publicity Fuels Marketing
. Out-of-the-Box Marketing Ideas
. Search Engine Optimization
. Developing a Website Geared Toward Increased Sales
. Internet and Email Marketing
. Writing Your Marketing Action Plan

According to Gendusa, the end goal of her Boot Camp, whether live or on DVD, is to
have entrepreneurs apply the data and implement marketing strategies immediately to
expand their businesses. 99% of the attendees surveyed after her initial Boot Camp
realized the importance of having a marketing plan and incorporating not just one,
but several avenues of promotion and/or publicity for their businesses. Even
successful business owners report getting lots of good usable data from the boot

Julie Leonard Marketing Director BarCode ID Systems, a leading provider of
automation solutions for successful corporations such as Motorola, said \"I received
useful tips from virtually every speaker that I can implement immediately.
outstanding real-life ideas backed by quality, real-life examples across the board.\"

Order the DVD Series Now
About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with
customers has earned Joy Gendusa Inc Magazine\'s recognition as the owner of the
nation\'s fastest growing direct mail postcard-marketing firm with year 2006 revenues
estimated at $17,000,000. Gendusa began in 1998 with zero investment capital. Today,
her Clearwater, FL firm called PostcardMania, employs 140 people and prints 4
million and mails 2 million postcards representing over 350 business, finance and
industrial clients each week. Visit PostcardMania\'s web site at href=\"\">

You have permission to publish this article electronically or in print, in whole or
in part, as long as the byline and website address is included. A courtesy copy of
your publication would be appreciated.

If you would like to interview Joy Gendusa, CEO of PostcardMania, please email
PostcardMania\'s VP PR, Karla Jo Helms at or by calling
800-628-1804 x 342.

Web Site:

Contact Details: PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756

Karla Jo Helms, VP Public Relations
800-628-1804 x 342
fax: 727-441-4704

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