Released on: October 24, 2007, 3:12 pm

Press Release Author: Megan Saulsbury

Industry: Non Profit

Press Release Summary: LitLiberation hopes to raise $1 million in 30 days; Organized
by Timothy Ferriss, author of The 4-Hour Workweek, this ambitious project also
features celebrity Silicon Valley CEOs, world famous bloggers, and prominent media
executives

Press Release Body: NEW YORK, Oct. 24, 2007 -- Timothy Ferriss, author of the New
York Times Bestseller, The 4-Hour Workweek, has a new passion. Ferriss has recruited
some of the world's most successful and popular leaders in technology, media, and
the blogosphere to conduct the largest online literacy experiment to date.

In conjunction with DonorsChoose.org and RoomToRead, LitLiberation has been on the
run to raise $1 million in 30 days, and in the process, help educate children around
the world - and there's only one week remaining.

30-percent of rural children in developing countries aren't enrolled in school. As
one project, a group of people can choose to build a school for $17,000. When split
among 10 friends, it breaks down to $1,700 each or $850 if 20 people contribute.
Those involved will provide education to tens of thousands of children, have their
names forever associated with the school, and also enjoy the opportunity to visit it
in the future.

Described as a scalable education revolution, LitLiberation makes it incredibly
simple for anyone to fund a specific project in developing countries or support U.S.
public schools. It is the first time that anyone can, in five minutes, sign-up as a
fundraiser and compete to raise money, winning world-class prizes in the process.

"LitLiberation is challenging people to take action now and offering a new model of
funding causes," said Ferriss. "The wonderful thing is that each person can help to
fund something tangible, whether it's a classroom, computer equipment, libraries or
entire schools. Think about how incredible it would be to pitch in with a group of
friends to build a pre-school in Cambodia and then go visit it together after it's
built!"

LitLiberation supporters include:

- Marc Andreessen (co-founder of Netscape and Ning)
- Rohit Bhargava (VP of Interactive, Ogilvy PR Worldwide)
- Drew Curtis (Fark.com)
- Jason DeFillippo (creator of Blogrolling.com, co-founder of Metroblogging)
- Tom Foremski (SiliconValleyWatcher.com)
- Sean Keener (CEO of BootsnAll Travel Network)
- Dave McClure (500Hats)
- Matt Mullenweg (Founding developer of WordPress)
- Neil Patel (Pronet Advertising)
- Fabio Rosati (CEO of Elance)
- Darren Rowse (ProBlogger)
- Premal Shah (President of Kiva.org)
- Gina Trapani (Lifehacker)
- Steve Hanselman (co-founder of LevelFiveMedia, former group publisher for Harper
Business)
- Brian Solis (bub.blicio.us, PR 2.0, Principal of FutureWorks PR)
- Robert Scoble (Scobleizer.com)

Links:

LitLiberation homepage: www.litliberation.org

Ferriss' Bid to Build a School - www.firstgiving.com/timferriss

Prizes - http://litliberation.wordpress.com/prizes/

Find a program to fund in developing countries -
www.roomtoread.org/involvement/adopt.html

Create a page to fund the project in developing countries
www.firstgiving.com/room2read

Fund U.S. school projects -
www.donorschoose.org/donors/leadershipboard.html?category=22

# # #

Contact:
Megan Saulsbury
FutureWorks
408-428-0895 x104
megan@future-works.com

Web Site: http://www.future-works.com

Contact Details: Megan Saulsbury
FutureWorks
408-428-0895 x104
megan@future-works.com