Sortprice Sees Halloween Search for Sexy Costumes Soar

Released on: October 23, 2007, 1:44 pm

Press Release Author:

Industry: Retail

Press Release Summary: The grown-ups have taken over Halloween in 2007
with more searches conducted for adults' than children's costumes.

Press Release Body:, the leading free-to-use shopping search engine
that scours thousands of online retailers to compare prices, today announced an
adult takeover of Halloween and offered a peek at this year's hottest costumes.

Adult costume searches are on the rise, soaring past searches for children's
costumes by approximately 20%. A slew of "sexy" costumes made the top of the list,
with "sexy prisoner" being one of the most searched. Also, an average 5% more is
being spent on costumes this year than last.

"The sexy prisoner search as a top hit was a surprise initially," said Doron
Simovitch, president and CEO of Sortprice. "However, when you consider the media
focus on celebrities and how many of these have unfortunately topped headlines this
year after run-ins with the law, resulting in prison time for some, it begins to
make more sense."

A recent major increase in online costume retailers has tripled the costume category
from what it was in 2006. With all of this choice, Sortprice features such as "shop,
drag and drop" make it easier for shoppers to compare and share costumes found with
friends. Sortprice also partners closely with the retailers whose products are

"There's a true comfort level with online shopping that's supported by the numbers,"
said Erik Aronesty CEO of Moon Costumes. "However, while there are more shoppers
online daily, Sortprice helps us out through features such as their merchant
verification seal. This program provides reassurance to first time Internet buyers
and puts our costumes right next to those from a known store such as Walmart."

Also available is the Sortprice 2007 Halloween Shopping Guide new this year to
assist with costuming decisions.

Additional top costume searches include:

Sexy Cop
Sexy Sailor
High School Musical
Star Wars
Dog the Bounty Hunter

Web Site:

Contact Details: Julie Fogerson,, 212 292 4921

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