Tesco launches
'Greener Living' in store and online
Released
on: October 18, 2007, 8:43 am
Press
Release Author: Trevor Datson
Industry:
Consumer
Services
Press
Release Summary: Tesco is to launch a new brand – Greener
Living – that will help millions of customers lead a more
environmentally-friendly lifestyle
Press
Release Body: In a bid to make greener living even easier, Britain’s
favourite supermarket has launched a new environmentally friendly
brand entitled Greener Living, which includes a
new Greener Living website, loaded with practical
tips and ideas for anyone who wants to lessen their impact on the
environment along with advice from green-fingered celebrities like
Dick Strawbridge and Matt James.
The Greener Living ranges will hit the shelves
early next year alongside such popular Tesco
(http://www.tesco.com/) brands
as Finest, Value and Healthy Living.
Some of the first Greener Living products will
include energy-saving light bulbs, bin liners from recycled plastic
and an energy-saving eco-kettle.
Said
Andrew Brocklehurst, Green Category Director at
Tesco:
“Customers
tell us they want to shop greener but they don’t always find
it easy to know which choices are better for the environment. Through
the Greener Living brand and website, we can give
more environment-friendly products and clearer information –
as well as delivering the great value that is Tesco’s
hallmark.”
The
Greener Living range will complement the hundreds
of “green” products that are already
showing extraordinary growth at Tesco and will help customers:
–
reduce the energy they use and hence their carbon footprint;
– reduce the waste they generate;
– buy recycled products and recycle more themselves;
– reduce the water they consume and their impact on the
environment.
The
Greener Living
website (http://www.tesco.com/greenerliving/)
is an interactive site that will help educate and engage anyone
who wants to live a more environmentally sustainable lifestyle.
Dick
Strawbridge, green campaigner and presenter of BBC’s
'It’s not easy being green' said:
“Tesco’s
new Greener Living website is set to be a really
useful and practical resource for anyone hoping to make their lives
more eco-friendly. Customers can find a whole raft of ideas, suggestions,
tips and inspiration for going greener in all aspects of their lifestyles,
all in one place. And by starting small, every little step helps
our lives become more sustainable.”
Alongside
all the latest information, hints and tips to help customers lead
a greener life, Tesco will be offering customers ways to engage
with the site – they can take part in polls and even post
their own green tips.
There’ll
also be opportunities to ask famous personalities like Dick
Strawbridge and Matt James of Channel
4’s “The City Gardener” for their
tips on how to be greener at home, in the garden or even at work.
Greener Living will also provide regular updates for customers
on the continuing work to reduce Tesco's own environmental
impact (http://www.tesco.com/greenerliving/).
For
busy parents, there’s a section with activities for children,
and there will be fantastic offers to buy green products at great
prices through Tesco.com,
the UK’s top online grocery website.
Other
top environmental personalities contributing to Greener
Living include author Natalia Marshall,
Justin Francis, travel writer and co-founder of
responsibletravel.com,
and Melissa Corkhill, founder of “Green
Parent” magazine.
About
Tesco:
Tesco plc, a UK-based international grocery and
merchandising retailer, is Britain's largest supplier and the world's
third largest grocery retailer, by both global sales and domestic
market share.
Founded
as a food specialist in 1929, Tesco has now expanded
into diverse areas such as wine, books, music, clothes, furniture,
telecoms and more. The company employs over 250,000 people, operates
1,779 stores across Europe and Asia and serves over 15 million customers.
The
online grocery and wine business now has over 850,000 regular customers
and more than 250,000 orders a week. Tesco continues
to make progress with its international expansion strategy, while
maintaining a strong core UK business.
Web
Site: http://www.tesco.com/
Contact
Details: Tesco PR contact
Trevor Datson
Tesco Press Office
Tesco House
Delamare Road
Cheshunt
Hertfordshire
EN8 9SL
01992 644645
http://www.tesco.com/

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