unique health and beauty website
on: November 13, 2007, 4:11 am
Release Author: Bounty
Release Summary: Bounty launches a unique new standalone health
and beauty website for women
Release Body: Bounty, the UK’s favourite
parenting club has developed a unique new standalone
website for women. The site is designed to appeal to busy women,
who have lost their way when it comes to health, wellbeing, fashion
conducted by Bounty
highlighted the opportunity for an empathetic website
for women, with the focus on interaction, helpful down-to-earth
advice and real case studies from respected sources and each other.
study of nearly 1,300 women conducted by Bounty
shows that a woman’s self confidence hits an all time low
after having a baby. One in two new mums admitted to feeling depressed
by the way they look. A staggering 73% said they felt in need of
a makeover and a quarter of mums said their partners rarely complimented
them on their appearance.
60% of the 1,300 women who took part in the survey said that celebrities
made them feel inadequate. Glossy magazines were also blamed for
piling on the pressure, with 42% of women saying magazines made
them feel less confident about the way they look.
80% of mums said they needed fashion
and beauty advice on how to dress for their post-baby shape
and how to put a fashionable look together. One in two wanted help
to create a working wardrobe.
research proved pivotal in developing the initial concept for the
site. Andrew Thomas e-business director of Bounty explained:
“Despite the need for support and down-to-earth advice,
there simply isn’t anything out there delivering this type
of information in an engaging and relevant way. Women don’t
know where to turn for advice they can relate to which explains
why 85% says they would be very interested in a health and beauty
website with a more practical edge.”
is confident that Looking
Good Feeling Great will be a big hit with many women
and provide health and beauty brands with a unique outlet for reaching
website has been designed to help all women retain their identity
and stay empowered. It’s a very exciting development for Bounty
and a fantastic opportunity for brands to reach their consumers
in a totally empathetic environment.”
Notes to editors:
Bounty, the UK's favourite parenting club, has
been supporting mums since 1959 by providing trusted information,
advice and product samples.
Bounty reaches over 96% of new and expectant mothers
and distributes 3.2 million reward bags containing over 60 million
product samples. The award winning Bounty website,
bounty.com is an active online community with 666,000 mums meeting
The company philosophy is based on making family life easier and
as such all information delivered by Bounty conforms
to the latest best practice guidelines.
Bounty employs 620 people and is based in Welwyn
Details: For further information contact:
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