Hilton Garden
Inn continues expansion and signs agreement to open first hotel
in Perm, Russia
Released
on: November 30, 2007, 3:43 am
Press
Release Author: Hilton
Hotels Corporation
Industry:
Consumer
Services
Press
Release Summary: Hilton Garden Inn, part of the Hilton Family of
Hotels, has announced that it has signed its first hotel agreement
to launch the brand in the Russian city of Perm
Press
Release Body: Hilton Garden Inn, part of the Hilton
Family of Hotels, has announced that it has signed its
first hotel agreement to launch the brand in the Russian
city of Perm. Through a franchise agreement with Hotels
of Ural Ltd, the award-winning mid-priced brand has entered
into an agreement which will involve the conversion of the existing
Plaza Olympia hotel to the new Hilton Garden Inn Perm
which is scheduled to open in late 2008.
“Bringing
the Hilton Garden
Inn brand to Russia is very exciting because it shows
that hotel guests are looking for a new kind of lodging option whether
travelling for business or leisure,” said Adrian
Kurre, senior vice president – brand management, Hilton Garden
Inn. “We look forward to introducing our Hilton
Garden Inn core brand attributes like the Garden
Sleep System bed, Herman Miller Mirra chair and
complimentary Wi-Fi in guestrooms and public space.
In addition, the hotel will feature a full service restaurant and
24-hour Pavilion Pantry—both offering a variety of food and
beverage offerings.”
Over
the next ten years, Hilton anticipates it will
open more than 70 Hilton Family Hotels
in Russia, not only focusing on Moscow and St. Petersburg,
but also actively looking at opportunities in key regional cities.
Welcoming
the announcement, Wolfgang M. Neumann, President of Hilton
Hotels - Europe, said: “Russia is one of our
key strategic development markets and there exists a huge potential
for hotel growth in key cities across the country. In Perm there
are no internationally branded hotels and just 600 available rooms,
so it is clear to us that that quality accommodation is in short
supply. We believe that the ever-popular Hilton Garden Inn
brand is the perfect fit to meet demand in this market.”
This
latest announcement also reflects the expansion of the innovative
Hilton Garden Inn brand across Europe, with plans
to open new European properties including three locations in Italy,
in Bari, Matera and Lecce; Rzeszow, Poland and Frankfurt, Germany
in the next 24 months.
Located
in the Ural region, more than 621 miles (1,000 km) from the Russian
capital, Perm has a population of over one million people and is
considered to be an important industrial center. The 104-room Hilton
Garden Inn Perm will be centrally situated just a short
drive from the airport and city center. In addition, the hotel also
will offer leisure and business travelers a bar and restaurant as
well as 2,690 square feet (250 square meters) of conference and
meeting facilities, business center and complimentary parking.
Separate
from this agreement, the first Hilton
hotel in Russia will be the 275-room
Hilton
Moscow Leningradskaya, which is scheduled to open early
next year. Hilton has recently announced plans
to develop approximately 50 new hotels encompassing selected brands
within the Hilton Family of Hotels in Russia, as
part of two multi-unit deals expected to be signed this year. The
company has also recently revealed it expects to open a new hotel
in neighbouring Baku in 2010.
About
Hilton Garden Inn
Hilton Garden Inn is the award-winning, mid-priced
hotel brand that continually strives to ensure today’s
busy travelers have everything they need to be most productive on
the road — from complimentary wired and Wi-Fi Internet access
in all guestrooms and remote printing to the hotel’s complimentary
24-hour business center to one of the most comfortable beds with
the Garden Sleep System. So whether on the road
for personal or business reasons, Hilton Garden Inn
offers the amenities and services for travelers to sleep deep, stay
fit, eat well and work smart while on the road.
Hilton
Garden Inn represents one of the cornerstones of the Hilton
growth strategy. The Hilton Garden Inn brand is
part of Hilton Hotels Corporation; the leading
global hospitality company.
Web
Site: http://www.hiltongardeninn.com/
Contact
Details: Hilton Garden Inn PR contact:
Agnes Sibal
Brand Communications
Hilton Hotels Corporation World Headquarters
9336 Civic Center Drive
Beverly Hills
CA 90210
USA
(310) 205-4545

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