Rugby - Much More than Just a Game

Released on: November 14, 2007, 3:07 pm

Press Release Author: Wiley-Blackwell

Industry: Media

Press Release Summary: The significance of rugby and the All Blacks, runs deeper in
New Zealand than just being a national pastime.

Press Release Body: Melbourne, Australia -15 November, 2007- The significance of
rugby and the national team, the All Blacks, runs deeper in New Zealand than just
being a national pastime. According to a paper in New Zealand Geographer - published
by Wiley-Blackwell - the sport serves as an ideal platform to build and sustain
economic nationalism.

Authors of "Sporting Narratives and Globalization: Making Links between the All
Black tours of 1905 and 2005", Nicolas Lewis and Gordon Winder, compared the tour of
Great Britain and Ireland in 2005 with the formative 1905 tour - to show that rugby
is as much an economic and political game as it is a sporting spectacle.

Many actors - from players to the media, politicians and multinational corporations
- seek to benefit from the globalization of rugby. There are features of the 2005
Tour that echo some of the 1905 tour, which was just as commercialized in many ways.

"Despite being a century apart, both All Black rugby tours were similarly effective
in fostering particular national identities and presenting opportunities to generate
economic value", said Dr. Lewis.

The globalization of the sport has been understood and organized in many new ways
between 1905 and 2005, hence enabling the different actors to more thoroughly
exploit its capacity to produce economic and social values.

Dr. Lewis adds that both tours were related to projects of national development in
which cultural products feature highly. He observes that "these continuities
highlight just how important it is to direct attention to the impacts that rugby has
on identity, economics and politics as well as our weekly entertainment."

*This paper was originally written as the opening address to an international
conference of economic geographers held in Auckland.


This paper is published in the December 2007 issue of New Zealand Geographer. It is
available free online at

This press release is also available online at

Media wishing to schedule media interviews with the author or would like to receive
more information on the paper should contact Alina Boey, PR & Communications Manager
Asia at or phone 613-83591046.

New Zealand Geographer
For over 50 years the New Zealand Geographer has been the internationally refereed
journal of the New Zealand Geographical Society. The Society represents
professional geographers in academic, school, business, government, community and
other spheres in New Zealand and the South Pacific. The journal publishes academic
papers on aspects of the physical, human and environmental geographies, and
landscapes, of its region; commentaries and debates; discussions of educational
questions and scholarship of concern to geographers; short interventions and
assessments of topical matters of interest to university and high school teachers;
and book reviews.

The New Zealand Geographer welcomes contributions in any of these areas, from
geographers and those in related disciplines working in, or on, New Zealand, the
South Pacific and the wider Australasian region. The editors also welcome papers
addressing conceptual, theoretical and methodological issues. The Journal aims to
publish papers that serve the interests of its readership, that are accessible to a
wide audience and which showcase current geographical work and matters of
professional concern in the region.

About Wiley-Blackwell
Wiley-Blackwell was formed in February 2007 as a result of the merger between
Blackwell Publishing Ltd. and Wiley's Scientific, Technical, and Medical business.
Together, the companies have created a global publishing business with deep strength
in every major academic and professional field. Wiley-Blackwell publishes
approximately 1,400 scholarly peer-reviewed journals and an extensive collection of
books with global appeal. For more information on Wiley-Blackwell, please visit or

About Wiley
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and
understanding for 200 years, helping people around the world meet their needs and
fulfill their aspirations. Since 1901, Wiley and its acquired companies have
published the works of more than 350 Nobel laureates in all categories: Literature,
Economics, Physiology/Medicine, Chemistry and Peace.

Our core businesses include scientific, technical, medical and scholarly journals,
encyclopedias, books, and online products and services; professional/trade publishes
books, subscription products, training materials, and online applications and
websites; and educational materials for undergraduate and graduate students and
lifelong learners. Wiley\'s global headquarters are located in Hoboken, New Jersey,
with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web
site can be accessed at The Company is listed on the New York
Stock Exchange under the symbols JWa and JWb.


Web Site:

Contact Details: Alina Boey
PR & Communications Manager, Wiley-Blackwell
613-8359 1046

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...