Scented
hotel rooms? Hampton Inn says, nonsense
Released
on: November 12, 2007, 7:01 am
Press
Release Author: Hampton Brand
Communications
Industry:
Consumer
Services
Press
Release Summary: New Non-Scents program breathes fresh air into
every guestroom
Press
Release Body: The old saying goes, “the nose always knows.”
When it comes to a hotel stay, the traveler’s nose –
it seems – notices and knows more. In a survey released today
the majority (86 percent) of travelers say the smell of fresh air
and linens is a better indicator to them that a hotel room is clean
– compared to 14 percent who feel that the smell of cleaning
products is more indicative. Starting today, travelers can breathe
a little easier – Hampton Hotels has announced
a brand-wide initiative to “non-scent” its more than
145,000 hotel rooms.
Non-Scents,
created through a joint effort with Procter & Gamble’s
Febreze Linen & Sky brand, is a freshening program
designed to leave the room smelling like nothing but clean air.
No odor of bathroom or window cleaner; no hint of perfume; no remnant
of the previous night’s takeout.
“We
conducted rigorous consumer research and found that travelers just
want their hotel room to smell fresh and clean – and not like
anything else,” said Kurt Smith, senior director
of product and service development for Hampton
Hotels. “Part of our 100% Satisfaction
Guarantee is ensuring we do everything we can to ensure
our guests have a pleasurable stay while appealing to all the senses
– we’ve accomplished that with our bed, complimentary
high speed internet access and wi-fi, and our On the House
Hot Breakfast. Non-Scents is our way of
evoking that guarantee by continuing to surprise and delight our
guests via some of the finer senses.”
The
development of Non-Scents is a bold statement for
Hampton
in the midst of an industry-wide trend that has seen many hotels
choosing signature scents for their lobbies and guestrooms. Hampton
conducted extensive consumer research and testing, as well as a
national survey of Americans’ attitudes toward hotel room
scents – the results of which have also been announced. The
survey, in addition to the statistics above, found that the majority
of people (58 percent) simply prefer their hotel room to smell like
nothing at all – compared to scented air freshener (25 percent),
an exotic or tropical smell (7 percent), strong cleaning products
(3 percent), or even like a new car (2 percent).
About
Hampton Hotels
Hampton, which includes Hampton
Inn and Hampton
Inn & Suites hotels, is a mid-priced
hotel leader in the lodging segment. Hampton is part
of Hilton Hotels Corporation, the leading global hospitality
company, with more than 2,800 hotels and 500,000 rooms in 78 countries
and territories, including 105,000 team members worldwide. The company
owns, manages or franchises a hotel portfolio of some of the best
known and highly regarded brands, including Hilton, Conrad, Doubletree,
Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton
Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton and
The Waldorf=Astoria Collection. The Hilton Family of Hotels adheres
to founder Conrad Hilton’s philosophy that, “It
has been, and continues to be, our responsibility to fill the earth
with the light and warmth of hospitality.” The company
put a name to its unique brand of service that has made it the best
known and most highly regarded hotel company: be hospitable. The
philosophy is shared by all brands in the Hilton Family of Hotels,
and is the inspiration for its overarching message of kindness and
generosity. Hilton Hotels Corporation’s sponsorship of the
U.S. Olympic Team will extend through the 2008 Olympic and Paralympic
Games in Beijing, China, and includes the 2008 U.S. Paralympic Team(s)
and the 2007 U.S. Pan-Am Team.
Web
Site: http://www.hamptoninn.com/
Contact
Details: Hampton Suites PR contact:
Monica Gaston
Hampton Brand Communications
755 Crossover Lane
Memphis
TN 38117
(901) 374 5534
http://www.hamptoninn.com/

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