Released on: November 28, 2007, 12:55 pm

Press Release Author: Blane Perun/Shenoa & Company

Industry:

Press Release Summary: \'Please Help Me\' pleads abound. Shenoa and Company says it
pays to be careful shopping for diamonds.

Press Release Body: New York , NY / Nov. 28, 2007 - Anyone with experience dealing
with Shenoa & Co. knows the company posts helpful advice and provides good
information on the company Internet site, www.ShenoaDiamonds.com, to help consumers
shopping for diamond jewelry.

\"I cringe every time I read about someone purchasing a 1.5, H, VS2 with a platinum
setting or similar ring and seeing a complaint about a company on a scam web site,\"
says Blane Perun. \"We go to extremes so that doesn\'t happen.\"

Perun warns about other online jewelry discounters that try to \"substitute\" an \"N\"
or \"O\" color for an \"H\" color. \"The most popular scam pulled involves sending a
poor quality diamond cut instead of the one purchased because most people don\'t
complain and those who do get the runaround.\"

Perun says Shenoa & Co.\'s goal is deliver customer service that\'s pleasant and never
confrontational.

A survey by AC Nielsen found that the top security concern of online shoppers was
not receiving the items purchased, or receiving items different from what was
described.

\"After a horrible experience people don\'t want another ring if they feel like a
company is being dishonest,\" says Perun, \"they feel really stupid for buying it in
the first place. They probably knew it was too good to be true but they figured
they could return it if it wasn\'t.\"

Perun says the best way to avoid it is to shop with a company like Shenoa & Co. that
has strict policies in place to prevent such shenanigans.

About Shenoa: Founded in 1980, Shenoa and Company is one of the fastest growing
online retailers of certified diamonds and jewelry. With photos, drop down menus
and special features, the Shenoa Web site makes it easy and affordable to shop for
jewelry.


Web Site: http://www.shenoadiamonds.com

Contact Details:
Contact: Blane Perun, Shenoa and Co.
Email: bperun@shenoa.com
Phone: (866)743-9268
Web site: www.shenoadiamonds.com