Motorcycle Direct girls uncovered for 2008 calendar

Press Release Summary: Motorcycle Direct Insurance staff receives the full glamour girl treatment for a sexy photo shoot for charity

Press Release Body: Nine Motorcycle Direct (MCD) employees have received the full ‘glamour girl’ treatment to help create a sexy new charity calendar.

The debut appearance of the ‘MCD Cover Girls’ can be seen in the 2008 Motorcycle Direct calendar which has already gone on sale. The group comprises nine employees who volunteered to be the ‘face’ of Motorcycle Direct and help raise funds for the charity, Riders for Health.

MotorCycle Direct is one of the UK's biggest motorcycle insurance providers but the employees ditched their normal day jobs in Sales, Marketing and Customer Services to pose with a collection of stunning motorbikes including a Suzuki SV1000, a Triumph Daytona 675 and a Harley Davidson Fat Boy.

The calendar will be available in two formats; Bikers can register at www.mcdcovergirls.co.uk where they can either download a free copy or pay 99p to receive a hard copy. All profits will go to the charity, Riders for Health.

Marketing Executive Jenny appears in August on the calendar and commented: “It was the first time most of us had done anything like this but we are really pleased with the way the calendar has turned out. I originally suggested the idea and the girls just started volunteering. To be part of a professional glamour photo shoot was a fantastic experience and I hope we raise loads of money.”

Chief Executive Scott Salter said: “I’m incredibly proud of the girls. We already knew they were the best in the business when it comes to bike insurance but this shows a whole new side to them. I think it takes a lot of bravery to do something like this but Riders for Health is a charity we all really care about and I know the girls were keen to do something that would make a difference. I think it will make a great Christmas present for anyone who is mad about bikes, so hopefully everyone will get behind it.”

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Notes to editors:

Each picture is available separately on request.

MotorCycle Direct is one of the UK's biggest motorcycle insurance providers. As part of a group with over 40 years experience, MotorCycle Direct have built a big business on the basis of small premiums and a personal touch. MCD have the industry knowledge and technical expertise to find anyone the right motorcycle insurance quote for biking in the British Isles - whatever their interests.

Motorcycle Direct is a trading style of Europa Group Limited. Authorised and regulated by the Financial Services Authority. Registered Office: 29 High Street, Thornbury, Bristol. BS35 2FD. Registered in Wales Reg No 3279177

Web Site: http://www.motorcycledirect.co.uk/

Contact Details: Contact details:

Gordon Maw
MAW Communications
215 Earlham Road
Norwich
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01603 505845
hello@mawcomms.co.uk