Operators to Take Rural India under Mobile Umbrella

Released on: December 26, 2007, 10:00 pm

Press Release Author: Shushmul Maheshwari

Industry: Media

Press Release Summary: After seeing tremendous growth in urban India, mobile
operators are now heading to rural regions to connect people. The rural mobile
market is expected to grow strongly due to growing need for all-time connectivity.

Press Release Body: The fast growing Indian mobile phone market is all set to break
the records in near term as more and more regions, including rural parts of India,
are being covered in a mobile envelope, says the new market research report
"Emerging Rural Mobile Market in India" by RNCOS. The report highlights the recent
developments in the mobile environment in rural India and predicts that the rural
mobile subscriber base in the country will expand at a CAGR of 47% from 2007 to

According to a Senior Research Analyst at RNCOS, after extending their services to
urban consumers, mobile operators are looking to rural India as the next big
opportunity to flourish and thrive. The reason is that mobile connectivity has still
not reached most of the rural parts in the country and hence, these regions
represent a highly untapped segment (it is expected that as of mid-2007, just 3-4%
of the rural populace had access to mobile phone service).

The research has also examined new opportunities in related sectors, like content
development and personalization stemming from the burgeoning rural mobile market in
India. The report highlights how this information revolution is bringing a sea
change in the life of rural populace.

However, the report cautions that success will not come easy for mobile operators.
As the landscape of urban market is completely different from that of rural market
in many senses -demographically, financially, and most important, culturally -
operators have to take care of these issues that could impede the expansion of
mobile services into rural India. Moreover, as India has a multilingual system,
offering single and similar kind of service in all the regions could harm the
operators. The study has assessed this and several other factors in detail
threatening market growth in rural India and has come up with a set of possible
solutions for operators.

"Emerging Rural Mobile Market in India" is an analytical study on the Indian rural
mobile market and gives a rational view on the forces guiding the market to growth,
coupled with the opportunity areas opened by the rural mobile industry. It details
the market performance by subscribers, penetration, handset sales, and circle/state
and government regulations to identify the future outlook of the market. ]

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM567.htm
Current Industry News: http://www.rncos.com/Blog/

Web Site: http://www.rncos.com

Contact Details: RNCOS E-Services Pvt. Ltd.
Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial Area, Delhi 92

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