Released on: January 29, 2008, 10:51 pm

Press Release Author: Bharat Book Bureau

Industry: Pharmaceuticals

Press Release Summary: This study is developed to research pharmaceutical
co-promotions - and what makes them successful.

Press Release Body: Pharmaceutical Co-Promotion Management (PH78) :

This study is developed to research pharmaceutical co-promotions - and what makes
them successful. Pharmaceutical Co-Promotion Management examines the inner workings
of pharmaceutical co-promotions. From overall budgets and control to in the field
strategies and tactics, this report details the inner workings of some of the
industry's top companies' co-promotions.

Companies Profiled in Report
Abbott Labs
Amgen
Bayer
Bristol-Myers Squibb
Eisai


Table of Contents :

Charts & Graphics :
EXECUTIVE SUMMARY
Figure E.1: Annual Co-Promotion Investment
Figure E.2: Special Co-Promotion Training for Sales Reps
Figure E.3: Deal Identification Sources

Co-Promotion Management Teams

Figure 1.2: Co-Promotion Management Team Makeup
Figure 1.3: Co-Promotion Management Team Headcounts
Figure 1.4: Two-Tiered Co-Promotion Management
Figure 1.5: Co-Promotion 4's Comprehensive Management Involvement

Co-Promotion Investment

Figure 1.7: Percentage of Co-Promotion Revenue Generated by Surveyed Companies
Figure 1.8: Surveyed Companies' Contributions to Co-Promotion Budgets
Figure 1.9: Annual Co-Promotion Investment
Figure 1.10: Co-Managing Budgets

Co-Promotion Training Programs

Figure 2.5: Co-Developing Training
Figure 2.6: Co-Promotion Sales Rep Training Hours
Figure 2.7: New Product Training for Co-Promotions
Figure 2.8: Special Co-Promotion Training for Sales Reps

Teams Identifying Co-Promotion Opportunities

Figure 3.2: Deal Identification
Figure 3.3: Headcounts of Teams Identifying Potential Co-Promotion Opportunities
Figure 3.4: Annual Investment for Identifying Co-Promotion Opportunities

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