Brazil Consumer Electronics Industry Fortifying its Position

Released on: January 2, 2008, 9:31 pm

Press Release Author: Shushmul Maheshwari

Industry: Media

Press Release Summary: Brazil, one of the E7 countries, scores over other members of
its group as it has the potential to become a preferred investment destination for
consumer electronics companies.

Press Release Body: According to "Consumer Electronics Market in Brazil
(2007-2011)", a market research report released by the leading market research
company RNCOS, Brazil is the third most attractive consumer electronics market after
India and China from investment perspective among the E7 countries (that include
China, India, Brazil, Russia, Indonesia, Mexico and Turkey).

The report identifies the E7 countries as the next big destination for the players
dealing in consumer electronics as these countries have the 'obvious' attractants to
pull the international players. The study details these attractants and finds that
Brazil can, despite its third position in the market, offers the competitive
advantage of zero regulatory bottlenecks for the acquirers over India and China.

The RNCOS research shows that the Brazilian consumer electronics industry had surged
at a CAGR of nearly 8.7% from 2001 to 2006. After thorough evaluation of the market,
the report forecasts the Brazil consumer electronics market to forge ahead at a CAGR
of around 8.3% during 2007-2011.

Brazil is seeing a continuous rise in its working population. From 2001 to 2006, the
employed population in the country swelled at an expected CAGR of 3.4%. The report
tries to find out how the growth in employed populace is impacting the white-line
products, like refrigerators, washing machines, freezers and stoves.

The research study also looks into the segment-wise performance of the Brazil
consumer electronics market and identifies those segments that will account for the
major market share in future. It also recognizes those consumer electronics products
that are showing good sales prospects for mid-term in the country.

Consumer behavior plays a deciding role in the success of any market. However, the
report finds this very factor a challenge for the market and analyzes its
implication on the market's future. Apart from consumer behavior, the report also
studies other deterrents influencing the market.

\"Consumer Electronics Market in Brazil (2007-2011)" has divided the consumer
electronics market into segments - white line, sound and images, mobile phones, and
computers - to better examine each and every aspect of it. It outlines the
opportunities provided by the market and highlights the barriers that can affect the
market growth. Based on these parameters, the report has given a rational future
forecast of the market.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit:
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Contact Details: RNCOS E-Services Pvt. Ltd.
Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial Area, Delhi 92

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