Hampton
prepares for “legendary” year of historic refurbishments
Released
on: January 30, 2008, 6:59 am
Press
Release Author: Hampton Hotels
Industry:
Consumer
Services
Press
Release Summary: The Hampton Save-A-Landmark Program kicks off its
ninth year with a restoration event honoring the 40th anniversary
of the death of Dr. Martin Luther King
Press
Release Body: According to survey results recently released –
just in time for Martin Luther King, Jr. Day –
more respondents (26 percent) chose Dr. King as the most legendary
figure in modern history than any other notable person. Hampton
Hotels, which conducted the survey, also announced that
it would honor Dr. King with a massive restoration of the
National Civil Rights Museum in Memphis, Tenn. –
the site where he was assassinated – as part of its award-winning
Save-A-Landmark program.
The
refurbishment of the National Civil Rights Museum by Hampton),
will take place in late March and will be the largest effort in
the program’s history – more than 100 volunteers will
help get the museum ready for the 40th anniversary of Dr. King’s
assassination. The event will also serve as a kick-off for the Save-A-Landmark
program’s ninth year, which has been dubbed the year
of “Landmark Legends”. During the next
12 months, Hampton Hotels and its employee-volunteers
will restore sites that honor some of the most distinguished people
in world history – legendary figures that have inspired change,
overcome challenge and made a difference.
“As always, we’re ready to roll up our sleeves and do
whatever is needed – paint, reconstruct, landscape, anything
the sites need – to salute these luminaries and assist with
the upkeep of landmarks built in their honor,” said Judy
Christa-Cathey, Vice President of brand marketing for Hampton
Hotels. “Dr. King is just one shining example
of someone who inspired positive change. We are helping the Museum
prepare for the anniversary events marking his life and accomplishments.”
According
to Hampton’s 'Landmark Legends Survey', not
only is Dr King the biggest legend in modern history, his famous
“I Have a Dream” speech is also so well known
that more than a third (36 percent) of Americans rank this as the
most legendary phrase of all time.
From
helping the 80-foot Blue Whale in Catoosa, Okla.
through to the historic World War II destroyer U.S.S. Laffey
in Mount Pleasant, S.C., the Save-A-Landmark program
has helped research landmarks in need, promoted landmark sites and
their importance, facilitated hundreds of thousands of volunteer
hours, donated several tons of supplies and worked with matching
grants – all at an investment of more than $2.5 million. Hampton
employee-volunteers work hand-in-hand on the landmarks
while Hampton provides the dollars to refurbish selected sites.
Landmark
nominations have been a key element of the Save-A-Landmark
program’s success since its inception in 2000, with
thousands of nominations provided by the public.
The
public can visit the recently launched “Landmark Legends”
page at the Save-A-Landmark site, and click on
“submit a landmark,” to enter their nomination
for a legendary landmark. Also, those looking to stand in the shadow
of renowned people and their landmarks can access the site’s
database for dozens of ideas.
About
the “Landmark Legends Survey”
The Hampton Landmark Legends Survey was conducted
by Kelton Research in January 2008 using an email
invitation and an online survey. Quotas are set to ensure reliable
and accurate representation of the total U.S. population ages 18
and over. Results of any sample are subject to sampling variation.
About
Hampton Hotels
Hampton, which includes Hampton
Inn and Hampton Inn & Suites hotels, is a mid-priced
leader in the lodging segment.
Hampton
is part of Hilton Hotels Corporation,
a leading global hospitality company with more than 2,800 hotels
and 500,000 rooms in more than 80 countries, including 105,000 team
members worldwide. The company owns, manages or franchises a hotel
portfolio of some of the best known and most highly regarded hotel
brands, including Hilton, Conrad, Doubletree, Embassy Suites Hotels,
Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton
Grand Vacations, Homewood Suites by Hilton, Scandic and The Waldorf=Astoria
Collection.
Hilton
Hotels Corporation’s sponsorship of the U.S. Olympic Team
will extend through the 2008 Olympic and Paralympic Games in Beijing,
China, and includes the 2008 U.S. Paralympic Team(s) and the 2007
U.S. Pan-Am Team.
Web
Site: http://www.hamptoninn.com/
Contact
Details: PR contact:
Tori Roberson
Manager, Brand Communications
Hampton Hotels
755 Crossover Lane
Memphis
TN 38117
901-374-6383

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