PostcardMania CEO Teaches Car-Care Industry How to Market

Released on: January 7, 2008, 8:58 am

Press Release Author: Karla Jo Helms/VP Public Relations/PostcardMania

Industry: Marketing

Press Release Summary: Joy Gendusa agrees to be the keynote speaker at the upcoming
Mobile Tech Expo 2008 to help the car detailing industry better hone their marketing
efforts to increase their bottom line.

Press Release Body: Clearwater, FL, November 20, 2007 - Joy Gendusa, CEO and Founder
of PostcardMania, will be the keynote speaker at 2008 Mobil Tech Expo (MTE)
sponsored by Mobile Tech News & Detailers Digest. Mobile Tech Expo is the premier
auto care show dedicated to both mobile and fixed detailing professional. The expo
will start on Thursday, January 17, 2008 and will continue thru Saturday, January
19, 2008 at the Harborview Center in Clearwater, Florida. Gendusa's keynote speech
on direct mail marketing will be the morning of Friday, January 18th for all

Gendusa will not only be MTE's keynote speaker, but will also lead an educational
breakout session following her general speech to impart specific ways car detailing
businesses can better hone their marketing efforts to increase their bottom line.

Using a powerful, simple, extremely cost effective way of communicating with
customers has earned Joy Gendusa Inc Magazine's recognition as the nation's fastest
growing direct mail postcard-marketing firm with year 2006 revenues estimated at
$17,000,000. Gendusa began in 1998 with zero investment capital, using only direct
mail postcards as her marketing medium in her company's formative years. Today, her
firm called PostcardMania, employs over 150 people and prints 4 million and mails 2
million postcards representing 28,000 customers in over 350 industries each week.

The National Association for Professional Detailing and Reconditioning (NAPDR) has
expanded its participation at the 2008 show. They are sponsoring the detail pavilion
and exclusively providing 18+ hours of detail programming including the recruitment
of Gendusa as the show's keynote speaker.

"In today's competitive car detailing market it is important to have an edge, said
Diana Bean of NAPDR. "We're really excited to have Joy Gendusa as our keynote
speaker - her expertise in direct mail marketing will help our industry
professionals get ahead."

For the most up-to-date information on this expo, visit
or; or call Diana Bean - NAPDR @ 209.369.2833 or Kevin
Halewood - MTE @ 727-531-7885.

About PostcardMania:
PostcardMania is a full service postcard direct mail marketing company which
includes graphic design, printing, mailing list acquisition and mailing services
with free marketing advice. PostcardMania has seen positive expansion every year
since its inception and has won many awards for their creativity and marketing
farsightedness, such as the MarCom International Awards, the Stevie Awards, the Inc
500 List, the Creativity Annual Awards and the Webmaster awards - all of which the
underlying theme contributing to their accomplishments is helping companies all over
the nation expand. Visit

About the NAPDR:
The National Association for Professional Detailing & Reconditioning, Inc., known as
the NAPDR, is a not-for-profit New Jersey corporation that was organized in 2004 to
represent and support the interests of the professional auto detailing &
reconditioning industry. Visit

You have permission to publish this article electronically or in print, in whole or
in part, as long as the byline and website address is included.

A courtesy copy of your publication would be appreciated.

If you would like to interview Joy Gendusa, CEO of PostcardMania, please email
PostcardMania's VP PR, Karla Jo Helms at or by calling
800-628-1804 x 342.

Web Site:

Contact Details: PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756

Karla Jo Helms, VP Public Relations
800-628-1804 x 342
fax: 727-441-4704

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