Released on: January 28, 2008, 1:03 am

Press Release Author: Adido Solutions

Industry: Retail

Press Release Summary: The recently opened bike shop in Pool, Dorset is the part of
business expansion providing cyclists with convenience to purchase bikes and
clothing of almost all types including road bikes, mountain bikes, BMX and downhill
bikes for ladies, children and men.

Press Release Body: The recently opened bike shop in Pool, Dorset is the part of
business expansion providing cyclists with convenience to purchase bikes and
clothing of almost all types including road bikes, mountain bikes, BMX and downhill
bikes for ladies, children and men.

Bournemouth based Primera Sport witnessed strong growth in sales soon after opening
its new store in Pool. "The combination of aggressive offline and online marketing
strategies helped reach the company targets for the Christmas season", said the Bill
Temples, owner of the business.

Primera is the exclusive dealer of Assos clothing, the Switzerland based leading
bike wear manufacturer. Online sizing guideline from Primera sport is a value added
service for the customers and an important factor of competitive advantage over its
competitors. The service provides information to men and women bikers about sizes of
bike clothes of all brands including Assos, Orca, kuota, Ironman, Endura,
specialized helmets and 2XU jackets before they purchase. The service increases
buyers' confidence and interest in the products.

Primera Sport remains a stand alone independent bike shop and will continue to offer
the brands and service that have made them successful. The brands like Cannondale,
GT, Intense, Cona, Colnago, De Rosa, Charge, Cervelo, Pinarello, Giant and
Specialized bikes are the prime attractions for the bikers. "We want the Primera
Sport to be known for its quality of bike and bike related accessories and service
for ever", Bill added.


Web Site: http://www.primera-bournemouth.co.uk/

Contact Details: Adido Solutions Ltd
Bristol & West House
Post Office Road
Bournemouth
BH1 1BL
0845 260 2343