Virgin Active
Health Clubs drum up some fun in the New Year
Released
on: January 28, 2008, 7:45 am
Press
Release Author: Virgin
Active Limited
Industry:
Consumer
Services
Press
Release Summary: Virgin Active Health Clubs set to start off the
New Year with a bang, a slam and a beat with the launch of Drums
Alive in the UK
Press
Release Body: 2008 is set to start off with a bang, a slam and a
beat as Virgin Active exclusively launches the
sensational new fitness trend, Drums Alive, to
the UK.
Originally
developed by US born Carrie Ekins, Drums
Alive has already proved popular in
the States and Japan, and Virgin Active feel that
this innovative fitness concept which introduces a whole body and
mind workout, not to mention an incredible feel-good factor, will
prove the ideal workout to ease members into a new fitness and wellness
lifestyle.
Virgin
Active Health Clubs are always looking for motivational exercise
innovations classes to complement their existing Power
Plate, BOSU Ballast Ball, Hulaerobics, yoga, Pilates and V-Cycle
in order to get members enthusiastic about fitness and
general well-being, and feel that the Drums Alive
classes will be perfect for those trying to beat the calories as
well as toning the upper and lower body.
Drums
Alive is a unique sensory-motor program that is designed
to give the mind and body instant feedback through continuous movement
and rhythmical flow. Drums Alive induces captivating
rhythms together with mind training, eye coordination and body-toning
beats. High-energy, bold and fun, it gets dozens of people together
to drum their troubles (and calories) away on a core stability ball.
As a participant, there is far more to this innovative new concept
than meets the eye. Not only is it a fun programme, but Drums
Alive has many physical and psychological benefits as well.
It increases the heart rate and blood circulation just like an aerobic
work out. In addition, there are many subtle benefits as it eases
away stress and tension as well as encouraging the mind to stay
active whilst working out the entire body.
Burning
at least 150 calories in just one beginners’ 20-minute session
(more advanced classes will be available at selected clubs), Drums
Alive is an aerobic workout for both arms and legs increasing
calorie burn as well as toning the upper and lower body.
Virgin
Active believe that, especially for those new to the
gym, Drums Alive is an ideal workout to ease into
a new fitness and wellness lifestyle. Unlike pounding away on the
treadmill, those who have tried Drums Alive frequently
comment on how they forget that they are working out as they get
caught up in the energetic atmosphere.
About
Virgin Active Health Clubs
Virgin Active Health is a well respected global
brand which currently has more than 900,000 members across 170
health clubs, with more clubs planned for opening throughout
Europe during the next few years.
Virgin
Active are passionate about exercise and wellness and strive
to offer world-class facilities that include state-of-the-art cardiovascular
equipment, toning circuits, free weights, swimming pools, indoor
cycling studios, aerobic studios, and junior care facilities, to
help members achieve their exercise goals in a fun and motivated
environment.
Web
Site: http://www.virginactive.co.uk/VA/Content.aspx
Contact
Details: PR contact:
Eddie Swinnen
PR Department
Virgin Active Limited
21 North Fourth Street
Central Milton Keynes
MK9 1HL
Tel +44 (0) 1908 546 600

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