Released on: February 27, 2008, 4:07 am

Press Release Author: Propeller Communications

Industry: Marketing

Press Release Summary: New publication addresses skills gap in Asian PR industry

Press Release Body: London, 27 February 2008. 'Public Relations for Asia' is helping
to fill the skills gap created by the exponential growth in demand for PR services
across the Asia Pacific region. The book, written by leading Public Relations
experts Trevor Morris and Simon Goldsworthy, offers key insights and straightforward
practical advice for agency and in-house PR staff looking to cope with increasingly
complex communications challenges.

The growing importance of the Asia Pacific region over the past 20 years is
reflected by the fact that countries within the Asia-Pacific Economic Cooperation
(APEC) organisation now account for 55 per cent of world GDP. The complexity of
these economies is also reflected in the changing structure of intra-APEC trade with
demand for merchandise goods doubling to US$3 trillion since 1994.
Trevor Morris said, "The dramatic economic, social and political development of the
Asia Pacific region has thrown up endless communications challenges. Through Public
Relations for Asia we aim to use our practical UK-based expertise and detailed
research of the particular issues affect Asia Pacific PR to provide practitioners
with a useful resource to meet the challenges they face."
"Public Relations for Asia" is divided into four sections beginning with a look at
theory and ethics in PR. This is followed by a look at the strategy and planning of
a pr campaign. Section three takes the reader through the practical skills such as
media relations, internal communications, events management and design while the
conclusion examines the future of Asian pr.

"Public Relations for Asia" is available from Palgrave Macmillan.

About the Authors

TREVOR MORRIS is one of the UK\'s most senior PR practitioners and since 2005 a
Visiting Professor at the University of Westminster, UK, where he teaches on a range
of postgraduate and undergraduate programs. Formerly Morris was Chief Executive of
Chime Communications Public Relations Group, the UK (and Europe)\'s largest PR group,
with some 250 employees. In nearly a quarter of a century in the industry he
successfully built a major PR consultancy, worked for numerous major companies and
government bodies and alongside most of the key players in contemporary PR. Morris
has made countless TV, radio and newspaper appearances and maintains a high profile
within the industry.

SIMON GOLDSWORTHY is Senior Lecturer in Public Communication at the University of
Westminster, UK. He established London\'s first Master of Arts course in Public
Relations and has since added the teaching of Public Relations to the University\'s
well-known undergraduate media studies program. He has lectured to international
audiences, including Johns Hopkins University and at the Sorbonne. His civil service
career included three years at the Central Office of Information and press office
work for a number of Government departments. He has also worked as a PR consultant
in the private sector.

Web Site:

Contact Details: Propeller Communications
2nd Floor, Royalty House
72 - 74 Dean Street
London W1D 3SG

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