Going Green Not Key Driver for Reducing Power Consumption in Data Centres

Released on: February 22, 2008, 2:44 am

Press Release Author: Wildfire PR

Industry: Environment

Press Release Summary: Survey reveals only third of data centre managers are putting
in place energy saving solutions to reduce carbon footprint; saving money is

Press Release Body: London,21st February 2008: Saving money is still the number one
reason for reducing power consumption in today's data centres, according to the
findings of a new survey released today by the organisers of Data Centre World, the
UK's first and only data centre expo. Only one third of data centre managers cite a
desire to go green as the key reason for implementing energy saving solutions, found
the survey of registered attendees at this year's show, which is taking place on
26th and 27th February at the Barbican in London.

Worryingly, the research also revealed that nearly a quarter of all data centre
managers are not concerned about their future power consumption, with nearly half of
all respondents being unaware that data centre energy requirements are expected to
double over the next four years. On a more positive note, however, data centre
managers are embracing virtualisation, with 64 per cent stating that this will be
the key to better managing power consumption.

Sarah Williams, Event Director of Turret Group, organisers of Data Centre World

"Today, energy efficiency and power conservation are the words on everyone's lips,
from Government-backed green initiatives, to businesses and households being
encouraged to 'go green'. It is shocking, therefore, that in an industry renowned
for being so power hungry, there has not been more of a move by data centres towards
green technology and best practice. Although we are seeing data centres beginning
to reduce power consumption, they are still making these changes as a financial
decision. It is vital that they realise that as such prolific energy users, they
have a real responsibility towards the environment and as such, must moderate their
practices to protect it."

Helping data centre managers to decrease their carbon footprint is one of the key
focuses for Data Centre World 2008. It will highlight how taking steps to reduce
power usage can not only increase profitability, but also help improve the
reputation of the data centre industry - traditionally seen as a very
environmentally unfriendly sector, bringing it more in line with the national green

Visitors to the show can take advantage of the free-to-attend conference programme,
which will give advice, recommendations and top tips on how data centres of all
sizes can 'go green', and in turn, improve profitability. Attendees will be able to
learn from and talk to industry experts such as Shri Karve, The Green Grid, who will
give simple and practical tips on improving energy efficiency through
equipment-planning and operational-practices; Mike Walker, IBM, who will explain
where and how energy is consumed in the data centre' and Steve Masters, BT, who will
detail how BT has cut data centre power by 60-70% while lowering costs.

For more information on the show and the conference programme please visit

About Turret Group

Turret Group is an established event organiser and trade publisher with over
50years\' heritage in organising large scale events. Previous IT events include
SmartCard Expo, LinuxWorld Expo, and Data Capture Europe.


Web Site: http://www.datacentreworld.com

Contact Details: Media contact:
Sarah-Anne Bray/ Laurie Glimmerveen
Wildfire PR
0208 339 4420

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