Going Green Not Key Driver for Reducing Power Consumption in Data Centres
Released on: February 22, 2008, 2:44 am
Press Release Author: Wildfire PR
Press Release Summary: Survey reveals only third of data centre managers are putting in place energy saving solutions to reduce carbon footprint; saving money is priority
Press Release Body: London,21st February 2008: Saving money is still the number one reason for reducing power consumption in today's data centres, according to the findings of a new survey released today by the organisers of Data Centre World, the UK's first and only data centre expo. Only one third of data centre managers cite a desire to go green as the key reason for implementing energy saving solutions, found the survey of registered attendees at this year's show, which is taking place on 26th and 27th February at the Barbican in London.
Worryingly, the research also revealed that nearly a quarter of all data centre managers are not concerned about their future power consumption, with nearly half of all respondents being unaware that data centre energy requirements are expected to double over the next four years. On a more positive note, however, data centre managers are embracing virtualisation, with 64 per cent stating that this will be the key to better managing power consumption.
Sarah Williams, Event Director of Turret Group, organisers of Data Centre World comments:
"Today, energy efficiency and power conservation are the words on everyone's lips, from Government-backed green initiatives, to businesses and households being encouraged to 'go green'. It is shocking, therefore, that in an industry renowned for being so power hungry, there has not been more of a move by data centres towards green technology and best practice. Although we are seeing data centres beginning to reduce power consumption, they are still making these changes as a financial decision. It is vital that they realise that as such prolific energy users, they have a real responsibility towards the environment and as such, must moderate their practices to protect it."
Helping data centre managers to decrease their carbon footprint is one of the key focuses for Data Centre World 2008. It will highlight how taking steps to reduce power usage can not only increase profitability, but also help improve the reputation of the data centre industry - traditionally seen as a very environmentally unfriendly sector, bringing it more in line with the national green agenda.
Visitors to the show can take advantage of the free-to-attend conference programme, which will give advice, recommendations and top tips on how data centres of all sizes can 'go green', and in turn, improve profitability. Attendees will be able to learn from and talk to industry experts such as Shri Karve, The Green Grid, who will give simple and practical tips on improving energy efficiency through equipment-planning and operational-practices; Mike Walker, IBM, who will explain where and how energy is consumed in the data centre' and Steve Masters, BT, who will detail how BT has cut data centre power by 60-70% while lowering costs.
For more information on the show and the conference programme please visit www.datacentreworld.com.
NOTES TO EDITORS About Turret Group
Turret Group is an established event organiser and trade publisher with over 50years\' heritage in organising large scale events. Previous IT events include SmartCard Expo, LinuxWorld Expo, and Data Capture Europe.