How do you spot a real gem

Released on: February 23, 2008, 10:31 pm

Press Release Author: Ultra Jewels /SEO23

Industry: Apparel & Fashion

Press Release Summary: The diamond has a reputation for being a girl's best friend.
But how do you spot a real gem?

Press Release Body: How do you spot a real gem?
The diamond has a reputation for being a girl's best friend. But how do you spot a
real gem?

No-one has summed up a womans feelings towards diamonds better that Marilyn Monroe
when she took to our screens in Gentlemen prefer Blondes, declaring: \"Diamonds are a
girl's best friend.\" Stars such as Elizabeth Taylor are famous for their jewels and
no red carpet would be complete without a stream of A-listers adorned with precious
gems borrowed for the evening. But such dazzlers aren't just for wearing. British
artist Damien Hirst grabbed headlines earlier this year with his work for the Love
of God- an 18th-century skull coated with 8,601 diamonds, including a large pink one
worth more that $8 million in the centre of the forehead. Even cosmetics companies
have created products made with crushed diamonds to tighten the complexion, clarify
the skin and reverse signs of ageing. But why is there such demand for this special
stone? It has been considered the ultimate symbol of love since as far back as the
15th century, when Archduke Maximilian of Austria gave Mary of Burgundy a diamond
engagement ring. During this period, diamonds were considered to be lucky charms,
bringing good fortune to the wearer. Since then the tradition of giving such a ring
on engagement has been embraced the world over.

The hardest natural material in existence and with an amazing ability to disperse
light and keep its luster, diamonds are ideal for any jewelry. When choosing a
diamond there are four factors to consider:
Carat: the weight or mass of the stone.
Clarity: whether there are any internal defects, known as inclusions that can
disrupt the flow of light.

Color: rated from D (colorless) to Z (yellow/brown). The clearer the stone, the
better. Gemologists advise that it should be the color of a gin and tonic.
Cut: the quality of the workmanship resulting in the angles of the stone and how it
reflects light. Most familiar is the round, brilliant-cut diamond. Princess,
emerald, marquise, pear an oval cuts are also popular.
It is how these factors work together that determines why one stone might appear
more beautiful than another-it is not always the most expensive that looks the best.


With an amazing ability to disperse light and keep its luster, diamonds are ideal
for any type of jewelry.

THE WORLDS MOST FAMOUS DIAMONDS

THE CULLINAN
Part of the British Crown Jewels, it is the largest gem-quality rough diamond. Found
in 1905 and weighing 3,106 carats, it was cut into nine major stones and 96 smaller
ones. The Cullinan now resides in the Tower of London and is set in the scepter of
King Edward VII.

KOH-I-NOOR (MOUNTAIN OF LIGHT)
Discovered in 1304, it is one of the world's largest diamonds, weighing 186 carats.
The oval-cut stone is said to have been set in the peacock throne of Shah Jahan.
Recut during the reign of Queen Victoria, it now weighs 108 carats and forms part of
the British Crown Jewels.

THE TAYLOR-BURTON
Weighing 240.8 carats when found, it was bought by jeweler Harry Winston and divided
into two pieces. The larger piece was auctioned and bought by Cartier for
$1,050,000. The pear-shaped diamond was then purchased by Richard Burton and given
to actress Elizabeth Taylor and named the Taylor-Burton. Following their divorce,
Elizabeth sold the diamond and the current owner is Lebanese diamond dealer Robert
Mouawad.

THE HOPE
The Hope was cut from the French Blue, once owned by King Louis XIV of France and
stolen during the French Revolution. Recut, it was bought in 1830 by Henry Philip
Hope. It is also believed to be cursed as two of the owners families died only one
year apart.


Web Site: http://www.ultrajewels.com/EN/Features/Default.aspx

Contact Details: Contact Center Grupo Ultrafemme
Blv. Luis Donaldo Colosio Km 6.5
SM310 MZ66 L88
Cancun Q.Roo C.P.77560


Erika Hernndez
CRM-On line
ehernandez@ultrafemme.com
Tel: 998-881-3150 Ext. 1408
Fax. 998-881-3165
www.ultrajewels.com.mx
SEO23

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