Make My Trip com creates India`s First True MCommerce platform for Travelers
Released on: February 15, 2008, 3:20 am
Press Release Author: Navita Berry
Industry: Transportation & Logistics
Press Release Summary: Launches a suite of mobile travel products - MakeMyTrip on Airtel Live and MakeMyTrip AnyMobile with mChek - to enable instant search, booking and ticket delivery through the Mobile
Press Release Body: Delhi, February 14, 2008: India's leading e-Commerce player, MakeMyTrip is powering the country's first holistic MCommerce for travellers - allowing customers to search, book, pay and even receive their ticket on their mobile phones at no additional cost.
Speaking about the offering, Mr. Sachin Bhatia, CMO & Co-Founder, MakeMyTrip.com, said, "This launch positions MakeMyTrip as the first travel Company to offer a true MCommerce platform for travelers in India. It is our biggest mobile initiative so far and strengthens the existing channels of access that we offer. Our mobile booking facility is now accessible to the user-base of 60 million Airtel subscribers. This development is also a triumph for our R&D division since the WAP application has been designed indigenously."
MakeMyTrip AnyMobile: MakeMyTrip has launched the only mobile travel product that works Anywhere, Anytime and does not require a GPRS subscription. MakeMyTrip has partnered with mChek to offer MakeMyTrip AnyMobile service. Customers only need to send "MakeMyTrip" as SMS to 543219. The instructional menu appears on the screen allowing customers to search, book and pay for their flight tickets through their handsets. Thus the entire transaction is completed on the mobile phone.
Benefits Search & book flights on MakeMyTrip wherever you are - get your e-ticket & PNR by sending just one SMS Works on all handsets - no GPRS connection required Safe - credit card details to be registered only once on mChek; 4-digit mChek PIN required for subsequent bookings. Easy & fast menu-driven processes, step-by-step guide Instant booking of air tickets - ticket delivery by SMS & email No additional charge by MakeMyTrip No charge for sending SMS
mChek is an SMS-based, simple and secure payment system that provides access to domestic flight booking services on MakeMyTrip and does not require a PC or Laptop, and works on all handsets makes. This mobile payment system links users' credit cards to their mobile numbers through a one-time registration. Following this, customers are freed of the hassle of entering credit card details every time they transact, and only need to enter a mChek PIN number in a safe and simple environment. Currently, this service is only offered to Airtel subscribers. Users having a valid and active VISA / MasterCard powered credit card can register on mChek.
Mr.Sanjay Swamy, CEO of mChek, said, \"Searching and purchasing tickets on the go, using even the simplest of mobile phones is a landmark for mobile commerce. We are delighted to work with MakeMyTrip and Airtel to bring this anytime-anywhere convenience to consumers.\"
MakeMyTrip on Airtel Live: Airtel GPRS subscribers can log onto the MakeMyTrip WAP site through Airtel Live - an in-built application which provides Airtel customers one-click access to MakeMyTrip services. Currently, domestic Air Tickets booking facility is provided over the mobile phone using credit card payment mode. PNR details are sent to the customer through email / SMS.
Benefits MakeMyTrip mobile internet site offers rich experience - anytime, anywhere Instant booking of air tickets Easy payment option through Credit card No additional cost Inbuilt Demo section to try & get familiar with application
MakeMyTrip on Airtel Live can be accessed globally by Airtel Live users through Airtel's own GPRS network and their extensive roaming tie-ups.
MakeMyTrip on Nokia Mobiles: Over the past year, MakeMyTrip entered into a tie-up with Nokia to bring its services to users on the mobile platform. The Nokia N-Series has a pre-built MakeMyTrip JAVA application providing flight bookings solution on the go.
Benefits Single click access to MakeMyTrip application on phone No need to type or remember anything - Phone client makes it very easy Free download facility for Nokia phone users Instant booking of air tickets
Note to Editors:
About the online travel industry Growing impressively, the online travel industry in India is estimated to be worth US$ 6 billion by 2010. The travel boom, emergence of low cost carriers, proliferation of the internet and the growing acceptance of e-commerce over the last few years, are key factors that have contributed the emergence of this sector as a formidable force in the overall travel industry. According to industry estimates, it is expected to corner around 23% share of the total travel market by 2010. Make My Trip.com was the first online travel agency in India, and is the current market leader.
About MakeMyTrip India The India business of MakeMyTrip was launched in September 2005. As the first and only comprehensive online travel site with real time booking for flights, hotels, holidays and cars, MakeMyTrip.com is heralding a revolution in the way travel is bought in India.
After a successful launch, MakeMyTrip continues to lead the market with innovative products and services. In 2006 - 2007 it helped people plan over 1 million trips. They sell over 8000 flight tickets, 1000 hotel room nights and over 100 holiday packages every day. The site attracts over 3.5 Million unique visitors every month according to ComScore Media Matrix, an independent internet research agency.
Headquartered in Gurgaon, MakeMyTrip crossed Rs. 562 Crores (USD 125 Million) in the last fiscal year, which is approximately 180% growth from the registered sales of Rs. 200 Crores (USD 42 Million) in 2006. The projected turnover for 2007 - 2008 fiscal year ending March 2008 is Rs 1000 crores (USD 250 million), which is 78% growth from the previous year. MakeMyTrip offices are located in over 8 cities in India.
mChek India Payment Systems Pvt. Limited has won international acclaim and won a global award at the GSM Associations annual awards 2008 in Barcelona. mChek is an ISO 27001 and PCI-DSS 1.1 certified company funded by Draper Fisher Jurvetson, a leading venture capitalist in Silicon Valley. The company has developed several patent-pending applications in the areas of security and banking. mChek's service have been developed with several years of technology and market research and collaboration with VISA International, and brings the eco-system of telecom operators, banks, merchants and consumers together in a cohesive and win-win manner. The mChek service is currently available to customers on AIRTEL in India and Dialog Telekom in Sri Lanka. For more information, visit http://www.mchek.com or email firstname.lastname@example.org.