Manufacturing Journalist TR Cutler Predicts Lean Marketing Growth

Released on: February 26, 2008, 4:26 am

Press Release Author: Thomas R. Cutler

Industry: Marketing

Press Release Summary: Manufacturing Journalist TR Cutler Predicts Lean Marketing

Press Release Body: Thomas R. Cutler is the most frequently published manufacturing
journalist and serves as contributed contributing editor more than three hundred
publications annual. The scope of publications ranges from to Quality
Digest. Cutler established a Manufacturing Marketing Research division dedicated to
measuring the pulse of the manufacturing sector, particularly manufacturing firms
which are privately held and rarely accounted for when gauging the industry
sentiment. TR Cutler, Inc. providing a voice for manufacturers worldwide.
TR Cutler, Inc., ( based in Ft. Lauderdale, Florida is the
largest public relations firm specializing in marketing outreach for manufacturers.
The key component of a lean manufacturing process is to look to eliminate waste and
continue to do so consistently. According to Cutler, "The last area of lean is
usually sales and marketing because manufacturers are more prone to cleaning up the
plant floor; it's where manufacturers are most comfortable. There is so much more
willingness for lean marketing as a concept because most industrial businesses small
and large have gone through some aspect of lean training from a simple kaizen event
to a full lean initiative."
Once lean principles of eliminating waste and continued process improvement are
applied to the plant floor and the back office, operational improves have to land at
the sales and marketing offices.
About TR Cutler, Inc.:
TR Cutler, Inc. was founded by Thomas R. Cutler almost a decade ago. Cutler
maintains extraordinary relationships with clients, journalists, editors,
trendsetters, and key business leaders worldwide and has become a key resource for
those writing about the manufacturing sector.
Cutler founded the Manufacturing Media Consortium in the 90\'s. This extraordinary
group of more than 3200 journalists worldwide is writing about trends, data, case
studies, profiles, and features in the manufacturing and industrial sector. Cutler
has worked with thousands of media outlets to expand manufacturing media coverage.
Cutler has authored more than 2,000 articles for a wide range of manufacturing
periodicals, industrial publications, and business journals including most of the
leading monthly trade publications.

TR Cutler, Inc.
Thomas Cutler

Web Site:

Contact Details: TR Cutler, Inc.
3032 S. Oakland Forest Dr.
Suite 2803
Ft. Lauderdale, Fl 33309

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