Press Release Summary: New APX 2500 Applications Processor Delivers Seamless Graphics and Media Acceleration for Mobile Devices through New OpenKODE Standard
Press Release Body: MOBILE WORLD CONGRESS 2008-BARCELONA, SPAIN-FEBRUARY 11, 2007- The APX 2500, NVIDIAģ Corporation's breakthrough applications processor, supports the industry's first conformant full implementation of the new OpenKODET standard from the KhronosT Group, also launching today at Mobile World Congress 2008 in Barcelona. OpenKODE (www.khronos.org) is a set of open standard APIs designed to enable the authoring and playback of rich media across a wide variety of devices and is being delivered by NVIDIA on Microsoft's Windows Mobile platform..
OpenKODE seeks to reduce market fragmentation and enable the rapid development and deployment of hardware-accelerated rich media applications and full 3D user interfaces to mobile devices. As the industry's first solution to deliver the framework needed to drive next-generation 3D user interfaces, the NVIDIA APX 2500 executes multiple applications simultaneously with each program, and the user interface itself, taking full advantage of graphics and video acceleration to provide sophisticated inter-application transitions and navigation.
"NVIDIA has played a key role in the development of the OpenKODE standard and now it is leading its deployment into the industry," said Neil Trevett, president of the Khronos Group and vice president of mobile content at NVIDIA. "Integrating a complete OpenKODE media stack requires intimate control over all parts of the silicon and software architecture and with the APX 2500 NVIDIA is uniquely positioned to deliver a fully hardware-accelerated rich-media silicon and software platform."
NVIDIA has extended OpenKODE to deliver a highly differentiated solution for OEMs and a compelling platform for application and user interface developers. These extensions include: . Full integration of OpenGL ES 2.0 as well as OpenGL ES 1.1 into OpenKODE to enable, full use of OpenGL ES 2.0's shader programmability; . Integrated OpenMAX video playback within OpenKODE - enabling fully accelerated video to be processed with the APX 2500 OpenGL ES 2.0 core for seamless video processing in 3D applications and user interfaces.
NVIDIA is creating a software development kit (SDK) containing a re-usable collection of source code to significantly accelerate the development of advanced 3D user interfaces using the APX 2500 and OpenKODE. NVIDIA will make this SDK available to its customer and partners in the coming months.
For more information on the OpenKODE-based software environment for the APX 2500 applications processor, please visit: www.nvidia.com/apx2500
NVIDIA Corporation NVIDIA is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForceģ products, the professional design and visualization market with its QuadroT products, and the high-performance computing market with its TeslaT products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.
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