PIC Solutions to Provide Boomerang to Clients in South Africa

Released on: February 13, 2008, 11:19 pm

Press Release Author: PIC Solutions

Industry: Financial

Press Release Summary: Cape Town, 14 February 2008 - PIC Solutions, the leading
specialist credit risk solutions company in the EMEA region, has formed an alliance
with Transform Media to provide Boomerang, an innovative communications tool, to its
South African clients.

Press Release Body: Boomerang is a powerful, new voice messaging communications tool
that enables companies to send targeted voice messages to their customers and, if
required, receive immediate actionable responses. The power of Boomerang lies not
only in its interactivity and measurability but most importantly in the incredibly
high response rates that this product achieves.

The potential applications for Boomerang are varied, from product marketing and
customer acquisition, to building customer relationships and customer retention, to
direct marketing, soft collections or simply to deliver a message.

Mike McLennan, Managing Director at Transform Media, states, \"We are very excited by
the partnership with PIC Solutions, as PIC is renowned in the consumer finance
industry as leaders in best practice strategies and innovation. The Boomerang
technology is well proven in the USA and we look forward to building on this success
locally through our partnership with PIC.\"

Stephen J. Leonard, Chief Executive Officer of PIC Solutions, adds, \"Boomerang has
demonstrated impressive results in comparison to more commonly used forms of
communication such as SMS or traditional mail. Many departments within a financial
services organisation will gain value from the Boomerang service, from sales and
marketing, through to customer service, operations and collections. Organisations
are constantly looking for new ways to build stronger, more interactive
relationships with their customers and Boomerang will prove indispensable in this

For more information on Boomerang, or any of the other services of PIC Solutions,
please email info@PICSolutions.com

About PIC Solutions
PIC Solutions is the leading specialist credit risk solutions company in the EMEA
region. With offices in Cape Town, Dubai, Johannesburg, Manama and Nairobi, we
deliver integrated analytics, consulting and software solutions to over 150
companies in 30+ countries. We work worldwide with organisations to raise their
performance, drive their strategies and enhance their profitability.
Analytics |
Consulting | Software

Cape Town | Dubai | Johannesburg | Manama | Nairobi

Editorial Contact:
Sarka Svoboda
Marketing Manager
Tel: +27 (0)21 680-6010
Fax: +27 (0)21 680-6003
Email: SSvoboda@PICSolutions.com
Web: www.PICSolutions.com

Web Site: http://www.PICSolutions.com

Contact Details: PIC Solutions
Birkdale I
River Park
Liesbeek Parkway
Tel: +27 (0)21 680-6000
Fax: +27 (0)21 680-6003
Email: Info@PICSolutions.com

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