Regulated Small Businesses Recommend Commence CRM

Released on: February 27, 2008, 2:34 pm

Press Release Author: Thomas R. Cutler

Industry: Software

Press Release Summary: Regulated Small Businesses Recommend Commence CRM

Press Release Body: Bryan Kiehl, Ph.D. is Vice President of San Diego-based GenBio
and has used Commence CRM since the early 1990's. According Kiehl, "We have used
Commence for many years and consider it one of two key programs needed at GenBio.
Our accounting/inventory management software is the other. If ever needed, we may
integrate the Commence database and the Accounting software MSSQL. Because it is a
distributed database, I find that it is not useful if data is serial. We use a
centralized database for inventory control and accounting information. I consider
Commence an ideal information management tool but not ideal to store large amounts
of numeric or serial data. I don't think the problem would be speed, Commence look
up is very fast, but instead input from several clients at one time."

GenBio develops and manufactures in vitro diagnostic kits. In the early 1990's Kiehl
noted that the company "Needed internal software to keep track of regulatory
information. This primarily related to U.S. FDA requirements. During the past
fifteen years the in vitro diagnostic industry has seen increasing world-wide
regulatory scrutiny. The U.S. FDA enacted new laws in 1997 that requires additional
information management. Additionally, the European Union (EU) enacted the In Vitro
Diagnostic (IVD) directive which required additional information management and
China is also enacting rules that require information.

GenBio's initial need was:
. regulatory affairs documentation
. maintenance record keeping
. complaint documentation
. document control
Commence is currently used for these same purposes but an important Commence
advantage is our internal ability to make changes as more or different requirements
are added.

Kiehl also suggested that for a small company like GenBio, we find the most
important advantages are:
1. Distributed database assuring backup
2. Ease to program and adjust needs without outside programming expertise
3. Excellent calendar

General Benefits
1. Database is on each machine, essentially eliminating need for backup and recovery
We use one offsite FTP client to assure offsite backup.
2. Immediate changes made within company. Outside programming expertise is not
3. Product has proven remarkably stable and Commence has offered excellent support.
In a small company this is a key benefit.

Specific Benefits
1. Maintenance scheduling - Our program implementation allows a manager to schedule
items and these are then listed to the assigned person to perform weekly
maintenance. Once the task is completed, the outcome is reported. If there is a
failure or problem it is both documented and reported to quality indicating further
action is required.
2. Document Control - GenBio is required to track all document changes. This is
common within most regulated businesses. Along with various network strategies,
Commence is used.
3. Manufacturing Specification - Product information such as shelf-life, storage and
hazards are reviewed during the manufacturing time. This information is indirectly
related to the above document control use.

Many small and mid-sized businesses (SMB) have taken notice of Commence Corporation
(, a provider of on-premise and hosted web-based solutions designed
specifically for this businesses sector. The company is gaining momentum and
marketshare with Commence On-Demand, a suite of CRM (customer relationship
management) applications that is deployed as software as a service (SaaS).

According to Larry Caretsky, President of Commence CRM, "We are delighted that
GenBio and other heavily regulated small businesses are able to gain so much benefit
from the technology solutions we provide."

About Commence Corporation

Commence Corporation is a leading provider of Customer Relationship Management
solutions. The company's products are designed to provide growing businesses with
flexible solutions that leverage the Web to offer an integrated platform for
managing sales execution and customer service. Commence supports several thousand
customers through a worldwide distribution network, with outlets in North and South
America, Europe and Asia.

Commence Corporation
Larry Caretsky

Web Site:

Contact Details: Commence Corporation
200 Tornillo Way
Suite 200
Tinton Falls, NJ 07712

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