SPL Endorses Commence CRM Solution

Released on: February 22, 2008, 7:45 am

Press Release Author: Thomas R. Cutler

Industry: Software

Press Release Summary: SPL Endorses Commence CRM Solution

Press Release Body: According to Randall Ritch, Technical Sales Consultant with SPL,
Inc. - Hydrocarbon based in Houston, Texas, "My history with Commence goes back to
1994. I have used the product throughout my career to help redefine the business
practices for each organization I have worked or consulted. When I interviewed for
the position I'm in now, one of the first issues I asked about was their CRM and
immediately realized the added potential I could bring to my position. I was able
to make a case to management for a change from their existing application, ACT, to
Commence. I started here in October of 2004 and began immediately on the
implementation of a Commence based solution."

Many small and mid-sized businesses (SMB) have taken notice of Commence Corporation
(www.commence.com), a provider of on-premise and hosted web-based solutions designed
specifically for this businesses sector. The company is gaining momentum and
marketshare with Commence On-Demand, a suite of CRM (customer relationship
management) applications that is deployed as software as a service (SaaS).

Ritch said what prompted the initial need for Commence at SPL was, "There was no
commonly accessible platform from which an effective marketing and sales effort
could be mounted. The organization I work for has multiple divisions with
overlapping account responsibility. It was often a case of the right hand didn't
know the left hand was already conducting business with an account."

Ritch detailed, "Our initial goal was to stream line the Quotation/Proposal process
to shorten the time from request to response. From the outset of this project
Commence has been open to new ideas and ways to maximize the benefits of their
application to serve our needs. In our case we asked them to look at a marriage of
their application to Aspire Technologies, Inc.'s - Quotewerks."

Ritch acknowledged that initial buy-in by all affected parties was slow, as is
typically, so the scale of the benefits are still being realized, but to date there
have been significant improvements in:

1. Faster responses to request for proposals. Now when a quote/proposal is
generated it's often within minutes of receipt of the request and with more
consistency, eliminating costly errors that often harm the client/vendor
2. More consistent proposal and contact follow-up. Now when a quote is prepared
it's logged in to a system that tickles those responsible to check the status of the
opportunity diminishing the chances for a lost sale and impressing the client with
our attention to their business interests.
3. Improved cross-divisional awareness. When a client is "touched" by one of our
employees now there's a conveniently accessible record of the event, to which the
other division's employees, including those around the country in remote offices,
can reference prior to or in the course of conducting their own sales efforts. You
can even tickle others to something that deserves their attention.

The net results to date, for Ritch's division, where the Commence pilot was
initiated, has been a higher net return and improved client relations. The impact on
SPL's bottom line has been an increase of net revenues by 114% in less than two

According to Larry Caretsky, President of Commence CRM, "We are delighted that SPL
is able to gain so much benefit from the technology solutions we provide."

About Commence Corporation

Commence Corporation is a leading provider of Customer Relationship Management
solutions. The company's products are designed to provide growing businesses with
flexible solutions that leverage the Web to offer an integrated platform for
managing sales execution and customer service. Commence supports several thousand
customers through a worldwide distribution network, with outlets in North and South
America, Europe and Asia.

Commence Corporation
Larry Caretsky

Web Site: http://www.commence.com

Contact Details: Commence Corporation
200 Tornillo Way
Suite 200
Tinton Falls, NJ 07712

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