Synchronica Brings 2008 Funding To $75 Million To Capitalize On Mobile Email Opportunities In Emerging Markets

Released on: February 27, 2008, 6:35 am

Press Release Author: Nicole Meissner

Industry: Telecommunications

Press Release Summary: Synchronica plc has raised an additional USD 3.9 million to
further fund its push into emerging markets with its mobile email and backup

Press Release Body: Royal Tunbridge Wells, England, Feb 27, 2008-- Synchronica plc,
an international provider of mobile email and synchronization solutions, has raised
an additional USD 3.9 million to further fund its push into emerging markets with
its mobile email and backup solutions. Mobile Gateway enables operators to offer
push email on mass market handsets for both consumer and business users, while
Mobile Backup offers a backup and restore service for the personal information
stored on devices.

This latest placing of new shares to institutional and private investors is in
addition to the funding in January and brings the 2008 investment in the company to
USD 7.5 million. The funds will be used primarily to expand Synchronica\'s sales and
support functions in emerging markets including Middle East, Africa, Asia, and Latin

The investment comes as Synchronica makes significant in-roads into emerging
markets. The first mobile operator has already launched Mobile Gateway, and another
15 operators are currently trialling the software.

Mobile Gateway 3.5 works with more than three billion of the phones in use around
the world today, both smartphones and mass market devices, making it ideal for
emerging markets where low-cost handsets represent the vast majority of devices.
Mobile Backup is also ideally suited, because the mobile phone is increasingly
becoming the primary repository of choice for social and business contact
information in these regions.

Informa predicts that there will be 4.81 billion mobile phone subscribers by 2012,
with the majority of the next billion subscribers coming from emerging markets where
PC and fixed-line penetration is low and consumers rely on their mobile phones for

Commenting on the funding, Carsten Brinkschulte, Synchronica\'s CEO, said: \"This new
round of funding is important because it allows us to continue to strengthen our
efforts in emerging markets. We have a robust pipeline of prospects in these regions
and a first rate solution that truly offers mobile email for everyone, regardless of
which phone they use. With these funds and our recent announcement of the strategic
partnership with Brightstar to distribute Mobile Gateway in over 50 countries across
six continents we are well positioned to offer mobile operators a \'BlackBerry for
the rest of us\'.\"

Mobile Gateway is ideally suited for consumers and business users in emerging
markets because it provides zero footprint, carrier-grade push email and
synchronization services for virtually all mass market feature phones and
smartphones being used by subscribers today. With Mobile Gateway 3.5, even the most
basic phones can receive email via an email-to-SMS gateway which shows header and
body text in a text message.

Another benefit for subscribers in emerging markets, where PC penetration is low, is
that they can now sign up for the service from their handset via WAP, removing the
need to register using a PC.

Mobile Backup 1.2 features two fast and simple ways for consumers to sign up to this
service directly from their phone, which is important for emerging markets.
Customers can now register via a straightforward WAP interface or through a simple
SMS signup procedure. A built-in client provisioning module automatically configures
the phone.

About Synchronica

Synchronica plc develops and markets industry standard mobile email and
synchronization solutions for the vast majority of devices in the market today.
Mobile operators, device manufacturers, and service providers in emerging and
developed markets use Synchronica products to offer mobile email, PIM
synchronization and backup and restore services to their consumer and corporate
customer base. Products include the push email and synchronization solution Mobile
Gateway and the mass market device backup solution Mobile Backup. Headquartered in
the U.K., with a development center in Germany and presences in the USA, Hong Kong,
and Dubai. Synchronica plc is a public company traded on the AIM list of the London
Stock Exchange (SYNC.LN). More information is available at
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Nicole Meissner
Chief Marketing Officer
Royal Tunbridge Wells, England
United Kingtom.
+44 1892 552 780

Web Site:

Contact Details: Nicole Meissner
Chief Marketing Officer
Royal Tunbridge Wells, England
United Kingtom.
+44 1892 552 780

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