nitenite scoops innovation award

Released on: February 14, 2008, 8:34 am

Press Release Author: nitenite cityhotels / Kat Bailey

Industry: Consumer Services

Press Release Summary: [February 7th, 2008 - Birmingham] The micro-boutique hotel
concept nitenite has been recognised for "excellence in innovation" by an
independent judging panel at the Hotel Excellence Awards hosted by Hotel Reservation

Press Release Body: The judges commended nitenite for offering clever design and
value for money with friendly cosiness and comfort. "nitenite city hotels look set
to make an impact on the sometimes 'tired' mid-market accommodation scene," said the
judges in their citation.

The formal award was given last week at an event in London, held in the Millbank
Tower. Colin Hatt, CEO at nitenite, said: "We were thrilled to receive this accolade
which demonstrates that our unique concept is gaining ever wider recognition."

As well as taking the top spot for innovation, nitenite was one of four finalists in
the category Excellent Customer Service.

"It is a testament to the commitment of the team at our first hotel in Birmingham
that we have been recognised for customer service despite trading for barely a year
and a half," said Hatt.

The HRS Hotel Excellence Awards are held in association with trade body the British
Hospitality Association and are supported by professional association the Institute
of Hospitality and specialist organization the Meetings Industry Association.

For images or general nitenite info, please contact Kat Bailey:

Tel: +44 (0)7771 912 177

Editor\'s notes:

1) nitenite city hotels are a new generation of smart, functional hotels that use
cutting edge design and innovative thinking to create a hotel product that is
affordable for all.

2) The nitenite Birmingham hotel has 104 rooms that feature climate control, high
quality leather and cherry wood finishes, full sized double beds with Egyptian
cotton, a plasma television, wi fi access and an en-suite power shower with heated
mirrors. And all this within a room of 6.8 square metres.

The small room size and the ability of the hotel rooms not to have windows (none of
the bedrooms at the Birmingham hotel has a window) mean that it is possible to use
unconventional space in prime city centre locations to deliver exceptional value to

3) Other hotels are planned for throughout the UK, with the focus on London and
Berlin, as well as various sites across Europe, USA, Canada and Argentina.

Web Site:

Contact Details: Kat Bailey
0121 633 4863
18 Holliday Street, Birmingham B1 1TB

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