Released on: March 26, 2008, 10:31 am

Press Release Author: Media Contact: Mr. Kevin Heslin, Managing Principal, York &
Chapel, LLC

Industry: Retail

Press Release Summary: Dynacraft's Specialty Retail Group today announced the launch
of Sonoma bikes - a new line of adult bicycles designed to offer today's rider
superior value and performance.

Press Release Body: American Canyon, CA (March 26, 2008) -Dynacraft's Specialty
Retail Group today announced the launch of Sonoma bikes - a new line of adult
bicycles designed to offer today's rider superior value and performance. With bikes
designed for both serious riders and recreational riders, Sonoma will debut with
eight models for men and women ranging from the Karma Beach Cruiser ($249) to the
top of the line CN:7 full carbon fiber road bike ($2,499).

In announcing the Sonoma launch, Dynacraft SRG Manager Shannon Scott said: "Sonoma
was created to offer riders something truly different in a quality adult bike. We
use the same components, custom features, and sophisticated styling as the other top
quality brands, but that's where the similarity ends. We'll challenge anyone to find
a bike on the market today that matches Sonoma's combination of quality, styling and
value".

Another unique feature of Sonoma is the way it will be sold. Mr. Scott commented:
"Online sales are a core strategy for Dynacraft SRG. Based on the success we've had
with selling some of our other models online, we've decided to sell Sonoma
exclusively through its own website, www.sonomabike.com. More and more, consumers
are shopping online for the products they want most. Sonoma will be there for them".

Sonoma bikes are available for purchase at www.sonomabike.com. Detailed
specifications, pricing, shipping and other information for all models can be found
here.


About Dynacraft SRG
Dynacraft SRG (Specialty Retail Group) combines the design and distribution
expertise of Dynacraft BSC, Inc. with the advanced technological and manufacturing
capabilities of its supplier. Dynacraft SRG provides sporting goods and specialty
retailers, as well as consumers, with technologically advanced product lines that
deliver superior value versus competition.

Dynacraft BSC, Inc. is a leading U.S. bicycle distributor. Employing a vertically
integrated business approach designed to ensure quality control at every step of the
process, the company distributes bikes each year to customers that include Academy
Sports, Amazon.com, Costco.com, KB Toys, Target, Toys R Us and Wal-Mart, to name a
few.

Dynacraft BSC, Inc. and Dynacraft SRG maintain corporate headquarters and warehouse
operations in American Canyon, California. For additional information, please go to
www.dynacraftbike.com/.


Web Site: http://www.sonomabike.com

Contact Details: Media Contact:
Mr. Kevin Heslin
Managing Principal
York & Chapel, LLC
1-203-283-5402
Kevin.heslin@yorkandchapel.com