National Jean Company and Earnest Sewn Team up for Make an Earnest Difference A Fashion Show and Denim Drive Benefitting COTTON. FROM BLUE TO GREEN.™

Released on: March 28, 2008, 4:40 am

Press Release Author: Style House PR

Industry: Retail

Press Release Summary: On Tuesday April 8th, National Jean Company will host a fashion show at Slate featuring denim from Earnest Sewn, footwear from Madison Harding as well as contemporary and basic tops from some of National Jean Company’s top vendors. The fashion show is a kick off for Make an Earnest Difference, a five day charity denim drive in National Jean Company's New York stores in which all donated denim will go to COTTON. FROM BLUE TO GREEN.™, a Cotton Inc. initiative in which old denim and other cotton products are recycled into UltraTouch environmentally safe insulation to be donated to homes for communities in need.

Press Release Body: National Jean Company and Earnest Sewn Team up for Make an Earnest Difference A Fashion Show and Denim Drive Benefitting COTTON. FROM BLUE TO GREEN.™

New York, NY – On Tuesday April 8th, veteran denim retailer National Jean Company and Earnest Sewn will host a fashion show at Slate Lounge (54 W 21st St) to kick off Make an Earnest Difference, a five day charity denim drive in National Jean Company’s New York stores where all donated denim will go to COTTON. FROM BLUE TO GREEN.™, a Cotton Incorporated initiative in which old denim and other cotton products are recycled into UltraTouch environmentally safe insulation for homes to be donated to communities in need. The fashion show will feature denim from Earnest Sewn, footwear from Madison Harding as well as contemporary tops from some of National Jean Company’s top vendors. Open bar will be provided by Pearl Vodka.

Admittance to the fashion show on April 8th will require a donation of an old pair of jeans, and upon entry guests will receive a 20% off coupon toward any new pair of jeans at National Jean Company. Subsequently, National Jean Company will be accepting denim donations through April 13th in their New York City and Long Island stores, with customers receiving a discount toward a new pair of jeans in exchange for their donation, as well as a Make an Earnest Difference branded gift with purchase.

Make an Earnest Difference will culminate with in-store events at National Jean Company’s Long Island and Manhattan locations on Saturday April 12th and Sunday April 13th respectively. The clothing brands that are involved in the April 8th fashion show will be holding trunk shows and will have brand representatives discussing spring trends. Celebrity and TV fashion stylist Darshan Gress will be on-hand offering Spring 08 denim-friendly fashion advice, as well as playing judge for various fashion games that customers will complete in for chances to win National Jean Company gift cards and prizes from the day’s event partners. All of these in-store elements are further incentive to drive in-store denim donations and awareness of the COTTON. FROM BLUE TO GREEN. ™ denim drive initiative.

For more information on National Jean Company, please visit www.NationalJeanCompany.com For more information on Earnest Sewn, please visit www.earnestsewn.com

About Cotton Incorporated
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton. For more information please visit www.accesscotton.com.

Web Site: http://www.nationaljeancompany.com

Contact Details: PRESS CONTACTS:
National Jean Company
Janna Meyrowitz (212)444.8177
janna@stylehousepr.com
Earnest Sewn
Eleanor Ylvisaker (212)675.0553 x23
eleanory@earnestsewn.com
Cotton Incorporated
Shawn Steiner (212)413.8350
ssteiner@cottoninc.com