Jean Company and Earnest Sewn Team up for Make an Earnest Difference
A Fashion Show and Denim Drive Benefitting COTTON. FROM BLUE TO
on: March 28, 2008, 4:40 am
Release Author: Style House PR
Release Summary: On Tuesday April 8th, National
Jean Company will host a fashion show at Slate
featuring denim from Earnest
Sewn, footwear from Madison
Harding as well as contemporary and basic tops from some of
National Jean Company’s top vendors. The fashion show is
a kick off for Make an Earnest Difference, a five day charity
denim drive in National Jean Company's New York stores in which
all donated denim will go to COTTON.
FROM BLUE TO GREEN.™, a Cotton Inc. initiative in which
old denim and other cotton products are recycled into UltraTouch
environmentally safe insulation to be donated to homes for communities
Release Body: National Jean Company and Earnest Sewn Team
up for Make an Earnest Difference A Fashion Show and Denim Drive
Benefitting COTTON. FROM BLUE TO GREEN.™
York, NY – On Tuesday April 8th, veteran denim retailer
National Jean Company and Earnest Sewn will host
a fashion show at Slate Lounge (54 W 21st St) to
kick off Make an Earnest Difference, a five day
charity denim drive in National Jean Company’s New
York stores where all donated denim will go to
COTTON. FROM BLUE TO GREEN.™, a Cotton
Incorporated initiative in which old denim and other
cotton products are recycled into UltraTouch environmentally
safe insulation for homes to be donated to communities in need.
The fashion show will feature denim from Earnest Sewn,
footwear from Madison Harding as well as contemporary
tops from some of National Jean Company’s
top vendors. Open bar will be provided by Pearl Vodka.
to the fashion show on April 8th will require a donation of an
old pair of jeans, and upon entry guests will receive a 20% off
coupon toward any new pair of jeans at National Jean Company.
Subsequently, National Jean Company will be accepting
denim donations through April 13th in their New York City and
Long Island stores, with customers receiving a discount toward
a new pair of jeans in exchange for their donation, as well as
a Make an Earnest Difference branded gift with
an Earnest Difference will culminate with in-store
events at National Jean Company’s Long Island and Manhattan
locations on Saturday April 12th and Sunday April 13th respectively.
The clothing brands that are involved in the April 8th fashion
show will be holding trunk shows and will have brand representatives
discussing spring trends. Celebrity and TV fashion stylist Darshan
Gress will be on-hand offering Spring 08 denim-friendly
fashion advice, as well as playing judge for various fashion games
that customers will complete in for chances to win National
Jean Company gift cards and prizes from the day’s
event partners. All of these in-store elements are further incentive
to drive in-store denim donations and awareness of the COTTON.
FROM BLUE TO GREEN. ™ denim drive initiative.
more information on National Jean Company, please
For more information on Earnest Sewn, please
Cotton Incorporated, funded by U.S. growers of
upland cotton and importers of cotton and cotton textile products,
is the research and marketing company representing upland cotton.
The Program is designed and operated to improve the demand for
and profitability of cotton. For more information please visit
Details: PRESS CONTACTS:
National Jean Company
Janna Meyrowitz (212)444.8177
Eleanor Ylvisaker (212)675.0553 x23
Shawn Steiner (212)413.8350