RMS Networks Broadens Relationship With Panasonic

Released on: March 25, 2008, 10:53 am

Press Release Author: Dawn Rahicki

Industry: Marketing

Press Release Summary: High-Definition Plasma Screens to be Centerpiece of Digital
Signage Solution

Press Release Body: FORT LAUDERDALE, FL (March 24, 2008) - RMS Networks, the
internet-based, digital media and marketing agency that develops, manages and
delivers the most relevant video advertising segments to millions of consumers
daily, has extended its relationship with Panasonic, reaffirming the manufacturer's
role as the primary provider of display technology for RMS' digital signage

Over the next 12 months, RMS will install thousands of high-definition Panasonic
plasma screens in hundreds of automotive dealerships and retail locations
nationwide. These will join the nearly 80,000 existing screens that RMS has
connected to its digitally delivered video network located in high-traffic,
high-visibility locations.

"Panasonic is a leader in the digital signage category. They've taken plasma
technology from its infancy to the forefront of the industry," said Jay Wilson,
Chief Technology Officer at RMS Networks in Fort Lauderdale, Fla. "The most
compelling attraction of the RMS digital signage network is the screens on which the
content is displayed. With their proven plasma technology, unsurpassed reliability
and track record of success, Panasonic is the natural choice for program expansion."

"At Panasonic, we've developed our technology to be ideally suited to the
fast-evolving digital signage environment," said Frank Defina, President, Panasonic
System Solutions Company. "We're pleased to be part of RMS' continued pioneering
work in the field of in-store video content distribution."

RMS' digital network - and its proprietary rVue application - comprise a
revolutionary solution that allows retailers to control in-store video programming
with drag-and-drop ease. Selecting from thousands of product segments,
advertisements, instructional videos and other content, programming then downloads
via the internet and is played on high definition (HD) Panasonic monitors throughout
the location.

Panasonic's advanced monitoring and control capabilities combined with rVue
technology will ensure content playback in a trackable format-a very important
feature in this constantly analyzed industry and critical for growth.

"This proof of playback is central to our proposition. Whether they're auto
dealerships or retailers, our clients turn to us for reliability and innovation,"
Wilson said. "And we turn to vendors like Panasonic who constantly provide us with
the latest advancements to deliver leading edge solutions."

In related news, RMS recently announced that its proprietary rVue video software
will ship pre-loaded on Dell servers destined for installation as part of the RMS
digital in-store signage network.

About RMS: RMS is the internet-based, digital media and marketing agency that
develops, manages and delivers the most relevant video advertising segments to
millions of consumers daily. Through rVue, the free to download software created by
RMS, high-traffic venues and consumers can access HD video content, create play
lists and dramatically enhance the shopping experience. From its headquarters in
Fort Lauderdale, Fla., RMS has served clients including AutoNation, Blockbuster,
Subway, Accenture and Advance Auto Parts - all with a simple proposition: Where ROI
meets awareness. That's RMS. Learn more at www.rmsnetworks.com.

About Panasonic: Panasonic System Solutions Company, Unit of Panasonic Corporation
of North America, is a world leader in professional electronics providing innovative
systems solutions for a wide range of business applications including: industry
leading i-Pro IP and analog video surveillance solutions through its Security
Systems division; imaging devices for the medical, industrial, and entertainment
industries through its Vision Systems division; point-of-sale workstations and
drive-thru communications systems for the quick-service and hospitality industries
through its Information Systems division; and large screen LED digital signage,
digital sports coaching systems, and integrated technology solutions through its
Systems Integration division. Based in Secaucus, NJ, Panasonic Corporation of North
America is the principal North American subsidiary of Matsushita Electric Industrial
Co., Ltd. (NYSE:MC) of Japan. For information on Panasonic products visit
www.panasonic.com. Additional information for journalists is available at

Web Site: http://www.rmsnetworks.com

Contact Details: RMS Networks
900 SE 3rd Avenue, Third Floor
Fort Lauderdale, FL 33316
F 954.728.9029

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