The REAL TRUTH on How to Price Your eBook

Released on: March 11, 2008, 12:47 pm

Press Release Author: For More Free Resources visit

Industry: Management

Press Release Summary: You\'ve written and compiled an eBook. Now you have to decide
how much to charge for it. Finding the right price is essential to the success of
your product. If you charge too little, people will think it\'s of little value, and
they won\'t purchase it, or even if they do buy your book, you will have to sell
thousands of copies to get to the point where you can begin to see

Press Release Body: You\'ve written and compiled an eBook. Now you have to decide how
much to charge for it. Finding the right price is essential to the success of your
product. If you charge too little, people will think it\'s of little value, and they
won\'t purchase it, or even if they do buy your book, you will have to sell thousands
of copies to get to the point where you can begin to see a profit.

If you price it too high when compared with your competition, you will find yourself
steadily lowering the price, which will cause you all kinds of new problems in the
future. For example, if you sell your eBook at first for $39.99, and later reduce it
to $24.95, don\'t you think the people who bought it for $39.99 are going to be
PISSED? Choosing the right price for your eBook is one of the most critical parts of
the marketing process. The first rule of pricing eBooks is to never underprice.
Determine the highest price your audience can afford, and then if you find your book
isn't selling, you can make sure you are promoting your book like crazy on the
Internet and on websites.

The price should be aimed at bringing in profits, but you should never forget that
price is one of the factors that people use in judging the value of your eBook?
Before they buy it. So always start with the highest price, and Then launch a
mega-marketing campaign.

Pricing an eBook is particularly difficult because eBooks are a fairly new
commodity. Since they are digital, the value of an eBook is as confusing as the
understanding of what digital actually is to the average layperson. This means that
we must look at eBooks in a different light in order to determine their actual worth
in this brave, new cyber world.

Let\'s look at the difference between a book in print and an eBook. A printed book is
an object you can hold in your hand, store on your bookshelf, even hand down to the
next generation. It is priced on factors such as paper stock, design and production
costs, and marketing.

But the fact that unites eBooks and print books is that they are composed of ideas.
It is the ideas in these books that have the ability to change, or possibly
transform, people\'s lives.

What do you think an idea is worth when evaluated against the cost of paper and ink?
It is the IDEAS that are valuable! That is how you determine the cost of your eBook.
What should I charge for my ideas?

There are all different formulas and methods for determining the correct price for
your eBook. Let\'s begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and maximum exposure. This goal is
aimed at drawing customers to your business or service, or to establishing the
credibility of your reputation. If this is your main goal, you should aim to keep
your price on the low side. Some authors have even priced their eBooks at a profit
loss to draw a high number of new customers. The key is to find a price that
maximizes your profits and the number of books you sell.

This is an excellent pricing strategy if you are looking to acquire long-term
customers. Long-term customers are extremely likely to buy from you again and again?
As long as the first eBook they buy is of exceptional quality and beneficial to the

However, if your book contains valuable? And more importantly NEW information,
references, or techniques? Then you should aim to price it on the high end. After
you figure out your goal, you must figure out what your audience\'s need is for your
eBook. For example, does your book solve a particular problem? If it does, and
solves it in a way that hasn\'t been written about in one hundred other eBooks, you
will be able to achieve high sales at a high price.

If your book solves a problem or answers questions in a new and unique way, you
should price your book as high as you can go. You will achieve larger profits this
way, but bring in fewer customers.

Just make sure the question or problem that your book solves is one that is
important and relevant to the majority of your market audience. If your ideas are
not common knowledge, or you are presenting a brand new technique, you will be able
to sell books at a high price. Just be prepared for your competition to undercut you
on price as soon as they hear about your book.

Keep in mind that the above pricing strategy is temporary. Eventually, you will
cease to sell books at this high price. So figure out in advance how long you plan
to offer your eBook at this high price, and when that time is up, change your
pricing strategy.

If you want to see large profits over customer draw, aim for an audience that is
looking for easy solutions to their problems at a low price. If your book is aimed
at solving one particular problem rather than general advice, then you can charge
more. Start at the highest price the market will bear to bring in the largest
profits, and plan to discount the book a number of times throughout the year.

Marketing Strategies:

The key that unlocks the sales potential of your eBook is to find a single sentence
that becomes your selling handle. This sentence states what question or problem your
book answers and the benefits your eBook can provide. Then be sure to use that
sentence in every piece of sales and promotional material, and every time anyone
asks you about your eBook.

Besides promoting your books assiduously online, there are several other strategies
that can help you sell more books. One is to give something away for free with your
book, such as a valuable bonus item. Or bundle several eBooks under one price, which
lowers the price for each eBook if they were sold separately.

An effective technique for figuring out a price is to send out a survey to your
current customers. If these customers have already bought an eBook from you, ask for
their opinion in terms of price. Do this by creating a sales page for the new book,
but don\'t include a price on that page. Instead, add a number of links to survey
questions that ask pointed questions to aid you in assigning a price to your eBook.
Another strategy is to test out prices by creating a number of duplicate sales pages
with different prices on each page.

Make sure your sales copy is exactly the same on every page, and includes your
selling-handle sentence. Then figure out for each page the conversion ratio between
visitors to your site and sales of your book. This will tell you what your optimum
price is.

Ultimately, if you\'ve written a book that solves a problem or presents a new
technique, your book will bring in both traffic and profits. So be sure to write
that selling-handle sentence that sums up what problem your book solves and what the
benefits of your book will be to the customers who purchase it. And then watch your
market come to you!

This article is part of a 6 part series on eBook writing, compiling and pricing
structure. You can find all articles here over the next couple of days or see them
all, along with other great and informative articles on \"The TRUTH\" about Internet
and affiliate marketing on my website listed below.

Web Site:

Contact Details: HNO.48 sec 21,Panchkula,NA,NA,,etc.

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