launched to help failing entrepreneurs
on: March 13, 2008, 2:54 pm
Release Author: Marketing
Release Summary: Specialist marketing and advertising informational
business resource launched to help entrepreneurs succeed.
Release Body: Starting a new business is renowned for being extremely
risky. Approximately 400,000 new businesses are launched in the
UK alone each year but of those around 20% stop trading within 12
months, working out at 80,000 businesses. Furthermore within 5 years
80% will have ceased trading.
are a wide range of reasons for this high failure rate, with research
conducted by NatWest in 2007 revealing that almost
a quarter of entrepreneurs who launched businesses in the last five
years were tempted to quit, with the three main reasons being a
lack of finance, cash flow problems, and poor marketing knowledge.
help is now at hand to help entrepreneurs overcome one of the main
hurdles, insufficient knowledge of marketing. MarketingMinefield.co.uk
has been launched as a free informational resource for startups
and small businesses, providing entrepreneurs with invaluable low
cost marketing and
advertising ideas to promote their business.
other business resources Marketing Minefield focuses
exclusively on providing practical marketing advice as opposed to
general business startup information, providing entrepreneurs with
the knowledge and tools to promote their businesses.
importance of marketing is all too clear, as David Packard,
co-founder of Hewlett Packard, once said, “Marketing
is too important to be left to the marketing department.”
A lack of knowledge about how to promote your business is a huge
handicap, one which a high quality product or service can often
fail to overcome.
Minefield features low cost promotional strategies, marketing
tips and advertising ideas, and covers almost all types of marketing
marketing to public
relations and traditional marketing techniques. Fifty low cost
marketing and advertising ideas are also available for free for
every business owner who subscribes to the monthly newsletter.
Details: Gainsborough Road, Richmond, Surrey TW9 2EA
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